THE WORLD’S TOP LUXURY HOUSING MARKET, HONG KONG, HAS DEVELOPED THE WORLD’S UNIQUE HOUSING SOLUTION FOR THE POOR –SUBDIVIDED FLAT, AS SMALL AS 20 FT2 WITHOUT KITCHEN NOR BATHROOM. THE HONG KONG GOVERNMENT HAS COMPLETELY FAILED ON THE LAND MANAGEMENT, AS ONLY 3.7% IS ZONED FOR URBAN HOUSING. OVER 200,000 PEOPLE HAS LIVED IN SUBDIVIDED FLATS FOR YEARS, WHILE HONG KONG PEOPLE GET USED TO THE “NORM”. IMMEDIATE ACTION HAS TO BE TAKEN TO EASE THE DETERIORATING HOUSING PROBLEMS. THEREFORE, WE CALLED OUT TO DEFEND HOUSING EQUALITY. THE CAMPAIGN AIMED TO WAKE UP THE CITIZENS WHO GET USED TO THE “NORM” BY PROVIDING AN OPPORTUNITY TO EXPERIENCE THE POOR LIVING CONDITION OF SUBDIVIDED FLAT. THE CAMPAIGN WAS STRATEGICALLY LAUNCHED AT THE TIME WHEN THE GOVERNMENT WAS HAVING THE CHIEF EXECUTIVE'S 2018 POLICY ADDRESS, COLLECTING MORE SOCIAL POWER TO PUT PRESSURE ON THEM TO EASE THE SITUATION.