SUB CATEGORY :

DIGITAL POSTER & VIDEO

COMPANY ENTERING :

WOLF BANGKOK, BANGKOK

TITLE :

LICK AWAY BAD DAY

BRAND :

NETFLIX

ADVERTISER :

NETFLIX

AGENCY :

WOLF BANGKOK, BANGKOK

MANAGING DIRECTOR :

PHANNIKA VONGSAYAN

CHIEF CREATIVE OFFICER :

TORSAK CHUENPRAPAR

CREATIVE DIRECTOR :

KANIT MINGMUANG

CREATIVE GROUP HEAD :

TRIRAT SETHABUTR

COPYWRITER :

PAWARES VESSUKANMANUKUL/PHACHARA SAOTHAYANAN/
KORNCHANOK KHUNTIPHUNTUKUL/TORSAK CHUENPRAPAR

ART DIRECTOR :

ONANONG KRAYSUBAN/PHORNTHEP PERMSUBHIRUNYA/
WOOTTIPONG LAMANGTHONG/TORSAK CHUENPRAPAR

ACCOUNT MANAGER :

CHONLATID SAENGHIRAN

ACCOUNT EXECUTIVE :

NICHARAT TAVEEVIRAT

AGENCY PRODUCER :

CHANAPAT SRABUA

MEDIA AGENCY :

DENTSU 360, BANGKOK

FILM PRODUCTION COMPANY :

PUEN PRODUCTION, BANGKOK

DIRECTOR :

NIJSA JAMU

FILM PRODUCER :

PATRAWUT PATRAWUT

POST-PRODUCTION COMPANY :

PUEN PRODUCTION, BANGKOK

SPECIAL EFFECTS COMPANY :

PUEN PRODUCTION, BANGKOK

SOUND PRODUCTION COMPANY :

PUEN PRODUCTION, BANGKOK

PRINT PRODUCTION COMPANY :

PUEN PRODUCTION, BANGKOK

ENGLISH CONTEXT EXPLANATION :

WE PROMOTE THE SHOW USING THE UNIVERSAL INSIGHT, A RELATIONSHIP BETWEEN PEOPLE AND DOGS: WHEN YOU ARE MOODY, PLAYING WITH A DOG COULD HELP EXHILARATE YOUR EMOTION. WE MONITORED REAL-TIME ON SOCIAL MEDIA TO FIND OUT WHAT ARE THE MOST SHARED CONSUMERS’ PROBLEM IN SPECIFIC AREA. THEN WE BROADCAST THAT ISSUE ON DIGITAL BILLBOARDS. TO EMBED, PROMOTE AND ENGAGE THE CORE IDEA OF NETFLIX DOGS, THAT DOGS COULD LICK AWAY BAD DAY.