SUB CATEGORY :

DIGITAL POSTER & VIDEO

COMPANY ENTERING :

J. WALTER THOMPSON, BANGKOK

TITLE :

NARCOS THE CENSOR’S CUT

BRAND :

NETFLIX

ADVERTISER :

NETFLIX

AGENCY :

J. WALTER THOMPSON BANGKOK, BANGKOK

MANAGING PARTNER :

SUPANNAPA TRAITONWONG

CHIEF CREATIVE OFFICER :

JOAO BRAGA

EXECUTIVE CREATIVE DIRECTOR :

PARK WANNASIRI

ASSOCIATE CREATIVE DIRECTOR :

JIRADEJ PENGLENGPOL/CHATCHAI BUTSABAKORN

COPYWRITER :

VEERAWIN SUKSANTINUNT/KUNAT CHAENGCHARAT

ART DIRECTOR :

NATTHAPHOL HIRUNLIKID/YANNAPAT BOONKATE

ACCOUNT DIRECTOR :

JASPREET KAUR

ACCOUNT MANAGER :

PREWPRAE TIRABULKUL

CLIENT SERVICE DIRECTOR :

KUNAKORN PRAMOOLSUKH/ROBIN ROSE PULONGBARIT

STRATEGIC PLANNING DIRECTOR :

PRACHAWAN KETAVAN

STRATEGIC PLANNER :

SIWAKORN SEETARASO

ASSOCIATE PLANNING DIRECTOR :

SAKILA BANYEN

PUBLIC, MEDIA & INFLUENCER MANAGEMENT :

SARUTTAYA MAHANAVARANI/PATTIRA UTTARANAKORN

AGENCY PRODUCER :

JIROJ MECHOOJIT/JUTAMAS JUNTASORN/
JIRAPORN CHANNAWACH/ATTAPONG CHOOAMNARD

MEDIA AGENCY :

DENTSU X PTE LTD., SINGAPORE

MEDIA PLANNING DIRECTOR :

KENG KHENG KOH

MEDIA PLANNING MANAGER :

STELLA TAI

MEDIA MANAGER :

STELLA TAI

HEAD OF BUSINESS :

JESSICA BEATON

POST-PRODUCTION COMPANY :

THIS IS IT CO., LTD., BANGKOK

EDITOR :

ANUTRA TEPAKOM

POST PRODUCER :

WOOT WIMALEE

FLAME ARTIST :

ITSARA UNNAWASAKUL

SOUND PRODUCTION COMPANY :

CINE SOUND STUDIO CO., LTD., BANGKOK

SOUND ENGINEER :

SAKCHAI KANGWANPRASERT

ASSISTANT SOUND ENGINEER :

WANCHAI SINPRAJUGKUL

ENGLISH CONTEXT EXPLANATION :

IN THIS COUNTRY, EVERYTHING THAT DEEMS “INAPPROPRIATE” CANNOT BE OVERTLY REVEALED. OBJECTS FROM A BOTTLE OF LIQUOR AND GUNS TO A CARTOON CHARACTER’S SWIMSUIT ARE BEING CENSORED. THAT’S WHY THAIS HATE CENSORSHIP. AND THAT’S ALSO WHY IT’S PERFECT FOR OUR IDEA. AS PEOPLE ARE ALREADY SO FAMILIAR WITH THE CONCEPT, PROMOTING A SERIES FILLED WITH SEX, DRUGS AND VIOLENCE USING CENSORSHIP WOULD ONLY HIGHLIGHT THE RAWNESS OF IT. SO, WE CHOSE TO GO ABOVE THE LINE AND FACE THAI CENSOR HEAD ON. OUTDOOR MEDIA MONITORED BY THE CONSERVATIVE AUTHORITY WERE USED IN A WAY THAT NOBODY HAS BEFORE, THAT IS, BY GIVING 100% COOPERATION. WE REALLY LAUNCHED “NARCOS THE CENSOR’S CUT” KNOWING THAT IT WOULD ONLY SHOW HOW HARDCORE AND RAW THE SERIES IS AND PROMPT PEOPLE TO SEE THE UNCUT VERSION ON NETFLIX.