WE ALL KNOW IPHONE BATTERIES HAVE A SMALLER CAPACITY: THE IPHONE XS MAX CARRIES A 3,174 MAH BATTERY WHILE THE HUAWEI MATE 20 PRO HAS A 4,200 MAH BATTERY. AND WE KNOW VIA GMO RESEARCH THAT "BATTERY LIFE IS THE #1 FEATURE WHEN BUYING A SMARTPHONE.” SO, THE NIGHT BEFORE THE LAUNCH OF THE NEW IPHONE, WE HIJACKED THE QUEUE OUTSIDE THE APPLE STORE IN SINGAPORE. IN 15 MINUTES, WE GAVE 200 HUAWEI POWER BANKS TO APPLE FANS WHO WERE IN NEED OF A RECHARGE. ALONG WITH THE POWERBANK CAME A CARD, WITH THE MESSAGE: HERE’S A POWER BANK. YOU’LL NEED IT. COURTESY OF HUAWEI. IT MADE GLOBAL NEWS IN LESS THAN 48 HOURS. IT WAS SEEN, SHARED AND COMMENTED ON BY MILLIONS AROUND THE WORLD, HAVING A DIRECT IMPACT ON OUR SINGAPORE MARKET SHARES, WHICH INCREASED BY 775% FROM AUGUST 2017 TO NOVEMBER 2018.