THE NORTH FACE TOOK THE CONSUMERS' VOICE, WHICH SPOKE ABOUT THE INCONVENIENCE OF THE HEAVINESS OF THESE JACKETS, INTO ACCOUNT AND LAUNCHED A LIGHTER, YET EQUALLY WARM, ‘SUPER AIR DOWN’ PRODUCT. BRAND AND CREATIVE AGENCY PLANNED A CAMPAIGN TO DELIVER LESS-THAN-1KG ‘LIGHTNESS’ QUALITY IN A FUN AND EXCITING WAY. WE WOULD LIKE TO LET CONSUMERS TANGIBLY FEEL AND EXPERIENCE THE LIGHTNESS OF THE SUPER AIR DOWN, WE INTEGRATED ‘DRONE’ THAT FLIES IN THE AIR WHILE CARRYING LIGHT SUBSTANCES. THIS IS THE KEY THAT ACTUAL PRODUCT IS LESS THAN 1KG, THERE WAS NO PROBLEM WITH THE EXECUTION OF FLYING IT ON A SMALL DRONE. THE PICTURESQUE SCENERY OF SUPER AIR DOWN FLYING ON A DRONE AT THE SEOUL HAN RIVER PARK CATCH PEOPLE’S EYES AND ATTENTION IN A FLASH. THEIR EXPERIENCE OF THRILL AND FUN AT THE GUERILLA EVENT, MAKE THEM FEEL EXCITING AND NEW ADVENTURE IN THEIR NORMAL LIVES.