SUB CATEGORY :

GUERILLA MARKETING

COMPANY ENTERING :

BBDO PAKISTAN, LAHORE

TITLE :

THE BRIDAL UNIFORM

BRAND :

UNWOMEN

ADVERTISER :

UNWOMEN

AGENCY :

BBDO PAKISTAN, LAHORE

EXECUTIVE CREATIVE DIRECTOR :

ALI REZ

CREATIVE DIRECTOR :

HIRA MOHIBULLAH/ALI REZ/ASSAM KHALID

COPYWRITER :

AAMNA RAHIM/HUMA MOBIN/FATIMA ANSARI

ART DIRECTOR :

HAROON RASHID/HASEEB AKRAM/MOIZ KHAN

DESIGNER :

ALI XEESHAN

ACCOUNT DIRECTOR :

TAZEEN ASAAD

ACCOUNT MANAGER :

EESHA KHAN

STRATEGIC PLANNING DIRECTOR :

ASSAM KHALID

AGENCY PRODUCER :

MIAN ALEEM ALI

OTHER CREATIVE CREDITS :

AHMED ZAFAR

FILM PRODUCTION COMPANY :

RAZA SHAH, LAHORE

ENGLISH CONTEXT EXPLANATION :

TO MAKE A STATEMENT AGAINST CHILD MARRIAGES, WE DISRUPTED THE COUNTRY'S LARGEST BRIDAL FASHION SHOW TO LAUNCH "THE BRIDAL UNIFORM," A WEDDING GOWN DESIGNED BY MERGING A SCHOOLGIRL'S UNIFORM WITH TRADITIONAL BRIDAL-WEAR EMBROIDERY. THE SURPRISING GUERILLA MANEUVER HIJACKED PRESS COVERAGE OF THE EVENT AS WELL, AND A DRESS MADE FOR UNDER $100 DOMINATED THE PRESS.