SUB CATEGORY :

BEAUTY, HEALTH & PERSONAL CARE

COMPANY ENTERING :

OGILVY PHILIPPINES, MANILA

TITLE :

FAMILY SOAP SERIES CAMPAIGN

BRAND :

MASTER FACIAL SCRUB

ADVERTISER :

UNILEVER PHILIPPINES, INC.

AGENCY :

OGILVY PHILIPPINES, MANILA

EXECUTIVE CREATIVE DIRECTOR :

MICHAEL SICAM

CREATIVE DIRECTOR :

LITO GEMORA

COPYWRITER :

JEFF STELTON

ART DIRECTOR :

OW FAJARDO

RETOUCHER :

MANNY GALLO

ILLUSTRATOR :

ROMIR SUCALDITO

ACCOUNT DIRECTOR :

CARLA LAUS

ACCOUNT MANAGER :

KATH ONG OH

OTHER CREATIVE CREDITS :

PAPER BOAT CREATIVE

POST PRODUCER :

KRISTINE ABELLA

COLORIST :

JOSH VISBAL

PHOTOGRAPHER :

REBECCA VAN OMMEN

PRINT PRODUCER :

KRISTINE ABELLA

ENGLISH CONTEXT EXPLANATION :

FOR YEARS, MASTER HAS BEEN COMMUNICATING THE IMPORTANCE OF WASHING YOUR FACE WITH SOMETHING THAT WAS ESPECIALLY MADE FOR IT, LIKE MASTER FACIAL SCRUB. HOWEVER, IN THE PHILIPPINES, MOST MEN WASH THEIR FACES WITH THE SHARED BAR OF SOAP THAT IS FOUND IN THE FAMILY BATHROOM. SO, TO CONVINCE THEM TO USE MASTER FACIAL SCRUB FOR THEIR FACE INSTEAD OF THE SOAP THEIR FAMILY MEMBERS USE ON THEIR BODIES, WE ASKED THEM A QUESTION: “DO YOU KNOW WHERE THAT SOAP WAS USED?”