SUB CATEGORY :

RETAIL

COMPANY ENTERING :

TBWA (THAILAND) CO.,LTD , BANGKOK

TITLE :

THE ALL NIGHTERS CAMPAIGN

BRAND :

MCDONALD'S

ADVERTISER :

MCDONALD'S

AGENCY :

TBWA\THAILAND, BANGKOK

CHIEF CREATIVE OFFICER :

NILS ANDERSSON/VERADIS VINYARATN/SA'AD HUSSEIN

EXECUTIVE CREATIVE DIRECTOR :

CHANATTHAPOL TIENSRI

COPYWRITER :

VERADIS VINYARATN/CHANATTHAPOL TIENSRI/
THANANWATCH VIPASSUWAN

ART DIRECTOR :

NILS ANDERSSON/SA'AD HUSSEIN/KUNANUN MANUSUTTHIPONG/
DETHRITT LIMSIRIPHAN

DIRECTOR INTERNATIONAL BUSINESS :

MARK PETERSEN

ASSOCIATE ACCOUNT MANAGEMENT DIRECTOR :

RATHAWAN SUKANAKE

ACCOUNT MANAGER :

CHUTHATHIP MUANGWONG

AGENCY PRODUCER :

WERAWAT RANGRUKTHAM

PRINT PRODUCTION COMPANY :

LE PHOTOGRAPHE, BANGKOK/VISIONARY BANGKOK, BANGKOK

PHOTOGRAPHER :

VIRUNAN CHIDDAYCHA

RETOUCHER :

VISIONARY BANGKOK

PRINT PRODUCER :

NARTNADA SUKCHANTHOR

ENGLISH CONTEXT EXPLANATION :

THE NIGHT CAN BE LONELY. IF YOU’RE UP WORKING, IF YOU CAN’T SLEEP, IF YOUR JOB STARTS BEFORE THE SUN COMES UP. IF YOU FIND YOURSELF ON THE STREET BETWEEN THE HOURS OF 1AM AND 5AM. THAT’S WHEN YOU CAN FEEL LIKE THE LAST AND LONELIEST PERSON ON EARTH. BUT IT’S AT NIGHT THAT THE GOLDEN ARCHES OF MCDONALD’S GLOW BRIGHTEST. WHEN THEY MOVE FROM BEING A SIGN TO BEING A BEACON THAT SAYS, “YOU ARE NOT ALONE, THE WORLD HAS NOT TURNED ITS BACK ON YOU, THERE IS A PLACE FOR YOU.” IN THE DEAD OF NIGHT, WHEN IT MATTERS MOST, YOU ARE NOT ALONE. THERE’S A PLACE FOR YOU.