SUB CATEGORY :

TRAVEL & LEISURE, ENTERTAINMENT & COMMUNICATION MEDIA

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

TITLE :

WEEKDAYS2 : BEACH

BRAND :

WEEKDAYS TOURISM CAMPAIGN

ADVERTISER :

THAI AIRASIA

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

EXECUTIVE CREATIVE DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PITHA UDOMKANJANANAN

CREATIVE GROUP HEAD :

THITI BOONKERD

COPYWRITER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PITHA UDOMKANJANANAN/THITI BOONKERD/
CHANYOOT WEERANORAPANIT

ART DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PITHA UDOMKANJANANAN/THITI BOONKERD/
NUTTAWEE PISANPRECHATAM

ACCOUNT MANAGER :

MIRA KOMOLWANICH

POST-PRODUCTION COMPANY :

CHUBCHEEVIT STUDIO BANGKOK, BANGKOK

SPECIAL EFFECTS COMPANY :

CHUBCHEEVIT STUDIO BANGKOK, BANGKOK

SOUND PRODUCTION COMPANY :

CHUBCHEEVIT STUDIO BANGKOK, BANGKOK

PRINT PRODUCTION COMPANY :

CHUBCHEEVIT STUDIO BANGKOK, BANGKOK

PHOTOGRAPHER :

CHUB NOKKAEW

RETOUCHER :

CHUB NOKKAEW

ENGLISH CONTEXT EXPLANATION :

THIS CAMPAIGN IS A SEQUEL TO THE 2015 CANNES-WINNING AIRASIA WEEKDAYS CAMPAIGN, APTLY TITLED WEEKDAYS 2. THE ARTWORKS HIGHLIGHT THE PLEASURE OF TRAVELLING ON WEEKDAYS AS OPPOSED TO THE WEEKENDS WHEN LOCATIONS ARE OFTEN CONGESTED. THE AIM IS TO ENCOURAGE MORE TRAVEL WITHIN THAILAND DURING THE WEEK AND FEATURE TRENDY DESTINATIONS INCLUDING CHIANG RAI, KRABI AND UDON THANI, WHICH WHILE POPULAR WITH THAI'S, IS A PLACE AIRASIA WANTS TO ENCOURAGE FOREIGNERS TO VISIT MORE.