BACKGROUND GREAT STORIES DESERVE A GREAT NARRATION, ESPECIALLY CLASSIC CHILDREN’S STORIES WITH THEIR RICH PLOTS AND VARIED CHARACTERS. BUT A STORY IS ONLY AS GOOD AS IT IS NARRATED. A BAD NARRATION CAN RUIN THE STORY AND THE WAY THE CHILD IMAGINES IT. IDEA OUR IDEA HIGHLIGHTS THE PLIGHT OF A CHILD WHO HEARS A STORY, BUT DOESN’T QUITE IMAGINE IT THE WAY IT SHOULD BE. OFTEN, THE LINE BETWEEN THE NARRATOR AND THE CHARACTERS BLURS ITSELF. THE CHILD THEN IMAGINES EVERY CHARACTER AS A CLONE OF THE NARRATOR. STORYTEL DOES JUSTICE TO THE STORIES AND CHARACTERS WITH ITS VIVID NARRATION, WELL-MODULATED VOICES AND BACKGROUND SCORE TO BRING BACK THE MAGIC OF FAIRYTALES. RESULTS WITHIN A WEEK OF THE CAMPAIGN RELEASING, STORYTEL WITNESSED A 32% INCREASE IN APP DOWNLOADS. AFTER THE INITIAL FREE TRIAL PERIOD OF 30 DAYS, 7 OUT OF EVERY 10 USERS OPTED FOR A YEARLY PAID SUBSCRIPTION.