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  • SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    LEO BURNETT ISRAEL, TEL AVIV
  • TITLE :
    PEOPLE NOT SYMBOLS
  • BRAND :
    ACCESS ISRAEL
  • ADVERTISER :
    ACCESS ISRAEL
  • AGENCY :
    LEO BURNETT ISRAEL, TEL AVIV
  • CHIEF EXECUTIVE OFFICER :
    ADAM POLACHEK
  • CHIEF CREATIVE OFFICER :
    AMI ALUSH
  • COPYWRITER :
    CHEN FEDERING
  • ART DIRECTOR :
    MILA DAYAN/MEITAL MILLER
  • GRAPHIC TEAM :
    VIKI BERGMAN/SHLOMI AMIR/ELAD ZIV
  • ACCOUNT DIRECTOR :
    IDIT ZUCKERMAN
  • ACCOUNT MANAGER :
    INNA TUBIN
  • ACCOUNT EXECUTIVE :
    ILANA PEISAKHIN
  • STRATEGIC PLANNING DIRECTOR :
    SHAI NISSENBOIM
  • STRATEGIC PLANNER :
    LIZ STULL
  • PR AGENCY :
    KARVAT & WEISS
  • MARKETING COMMUNICATION :
    EVA HASSON
  • AGENCY PRODUCER :
    SIMI BEN ZIKRI/MENNY ZARHIA
  • TRAFFIC :
    MAYA VAROCHIK
  • MEDIA AGENCY :
    LEO BURNETT ISRAEL, TEL AVIV
  • FILM PRODUCTION COMPANY :
    TIFFERET FILM, TEL AVIV
  • DIRECTOR :
    BOAZ OLANDER
  • PHOTOGRAPHER :
    MENACHEM REISS
  • ENGLISH CONTEXT EXPLANATION :
    • IN ISRAEL THERE OVER 180,000 DISABLED PEOPLE (2.25% OF THE POPULATION) – MANY OF THEM INJURED DURING THEIR MILITARY SERVICE AND AS A RESULT OF TERROR ATTACKS. • REQUESTS FOR SPECIAL DISABLED PARKING PERMITS KEEP GROWING AT A YEAR-ON-YEAR RATE OF 16%. CITY PARKING ALLOCATIONS HOWEVER HAVE GROWN AT A MUCH LESSER RATE – MAKING SPECIALLY ALLOCATED PARKING SPOTS A SCARCITY AND MAKING THE RESPECT OF THEM AN IMPERATIVE • BUT PEOPLE DON'T RESPECT THE DISABLED PARKING SIGNS. ACCORDING TO ISRAELI POLICE FIGURES, MORE THAN 20,000 FINES ARE HANDED OUT EVERY YEAR TO PEOPLE WHO PARK IN DISABLED PEOPLE'S SPOTS. EACH YEAR THOSE NUMBERS INCREASE - PROOF THAT DISABLED PARKING INFRACTIONS ARE NOT ONLY COMMON BUT GROWING. SO TOGETHER WITH ACCESS ISRAEL, WE DECIDED TO DO SOMETHING ABOUT IT.