SUB CATEGORY :

RETAIL

COMPANY ENTERING :

OGILVY & MATHER GROUP HK, HONG KONG

TITLE :

HOT & SPICY CAMPAIGN

BRAND :

KFC HONG KONG

ADVERTISER :

BIRDLAND (HONG KONG) LTD

AGENCY :

OGILVY HONG KONG, HONG KONG

CHIEF CREATIVE OFFICER :

REED COLLINS

EXECUTIVE CREATIVE DIRECTOR :

JOHN KOAY/MATTHEW NISBET

CREATIVE DIRECTOR :

KAI FUNG CHAN

ART DIRECTOR :

JOHN KOAY

ACCOUNT MANAGER :

STELLA FUNG

PROJECT MANAGER :

JENNIFER TO

PRINT PRODUCTION COMPANY :

ILLUSION, BANGKOK, BANGKOK

PHOTOGRAPHER :

ILLUSION, BANGKOK

RETOUCHER :

ILLUSION, BANGKOK

ILLUSTRATOR :

ILLUSION, BANGKOK

ENGLISH CONTEXT EXPLANATION :

KFC'S HOT & SPICY IS ONE OF THE COLONEL'S SIGNATURE RECIPES, EACH BITE AN EXPLOSION OF FLAVOUR THANKS TO CHILI AND OTHER SIZZLING SPICES. WE NEEDED TO REMIND PEOPLE OF THIS CLASSIC FLAVOUR'S FIERY HEAT AND DELICIOUSNESS.