SUB CATEGORY :

FINANCE, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES

COMPANY ENTERING :

MCCANN WORLDGROUP INDIA, MUMBAI

TITLE :

GET HEALTH INSURANCE ALREADY (PRINT) CAMPAIGN

BRAND :

CIGNA TTK

ADVERTISER :

CIGNA TTK

AGENCY :

MCCANN WORLDGROUP INDIA, MUMBAI

CHIEF CREATIVE OFFICER :

PRASOON JOSHI

EXECUTIVE CREATIVE DIRECTOR :

RAVINDER SIWACH

CREATIVE DIRECTOR :

RAJIT GUPTA/UDDIPTA BORAH

COPYWRITER :

RAVINDER SIWACH/UDDIPTA BORAH/MOHIT PASRICHA

ART DIRECTOR :

RAJIT GUPTA/MUBEEN ABBAS KHAN/SATYAM PATEL/
AVNENDRA SINGH/KAWALJEET SINGH/MIR AMIR

ACCOUNT MANAGER :

SUJALA MARTIS/SAYANTANI GHOSH

ENGLISH CONTEXT EXPLANATION :

TIME FLIES! AND WE NEVER REALISE IT TILL A MEMORY FROM THE PAST HITS US AND SUDDENLY MAKES US REALISE HOW THAT WAS A LONG LONG AGO! THROUGH THIS CAMPAIGN, WE TARGETED PEOPLE WHO WERE NEARING THEIR FORTIES IN 2018 BUT WERE YOUNG KIDS /ADOLESCENTS IN THE 80S. WE HAVE USED SONGS, SOUNDS AND MEMORIES OF THE 80S TO POINT OUT TO THEM IN AN UNDENIABLE WAY THAT THEY ARE NOW OLD AND NEED A HEALTH INSURANCE PLAN!