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SUB CATEGORY :
PUBLIC SERVICES & CAUSE APPEALS
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COMPANY ENTERING :
OGILVY & MATHER GROUP HK,
HONG KONG
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TITLE :
WHICHEVER SIDE CAMPAIGN
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BRAND :
MÉDECINS SANS FRONTIÈRES
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ADVERTISER :
MÉDECINS SANS FRONTIÈRES
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AGENCY :
OGILVY HONG KONG, HONG KONG
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MANAGING PARTNER :
IRIS LIU
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CHIEF CREATIVE OFFICER :
REED COLLINS
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CREATIVE DIRECTOR :
BUJI NG, HELEN SHAM
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COPYWRITER :
KERWIN CHOY/BUJI NG
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ART DIRECTOR :
HUEY WONG/HELEN SHAM
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BUSINESS PARTNER :
LISA IP
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ACCOUNT EXECUTIVE :
RACHEL TSUI
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PROJECT MANAGER :
JENNIFER TO
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AGENCY PRODUCER :
JACQUELINE HO
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PHOTOGRAPHER :
RINGO TANG
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RETOUCHER :
STEVE YORK
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ENGLISH CONTEXT EXPLANATION :
MEDECINS SANS FRONTIÈRES (MSF) IS A HUMANITARIAN ORGANISATION GUIDED BY MEDICAL ETHICS AND PRINCIPLES OF NEUTRALITY. FOR THEIR NEW BRAND CAMPAIGN THEY WANTED TO BUILD ON THESE DISTINCTIVE ATTRIBUTES TO ATTRACT MORE PEOPLE TO SUPPORT THEIR MISSION.
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