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SUB CATEGORY :
PUBLIC SERVICES & CAUSE APPEALS
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COMPANY ENTERING :
DENTSU SINGAPORE PTE LTD, SINGAPORE
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TITLE :
THE UNSPOKEN TRUTH CAMPAIGN
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BRAND :
SANRAKSHAN.ORG
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ADVERTISER :
SANRAKSHAN.ORG
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AGENCY :
DENTSU SINGAPORE PTE LTD., SINGAPORE
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CHIEF CREATIVE OFFICER :
TED LIM
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EXECUTIVE CREATIVE DIRECTOR :
ANDY GREENAWAY
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COPYWRITER :
ANDY GREENAWAY/GUILET JAMES LIBBY/LOW YEW HEONG
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ART DIRECTOR :
TREVOR LIM/JENN PERNG CHONG
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ACCOUNT MANAGER :
MARTIN ONG/KEVIN KOH
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OTHER CREATIVE CREDITS :
ANUSHKA YADAV/PEARL CHYE
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MEDIA AGENCY :
POSTERSCOPE, SINGAPORE
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MEDIA PLANNING DIRECTOR :
PAULO FARIAS
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MEDIA PLANNING MANAGER :
BUVAN KANNAN
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PHOTOGRAPHER :
JIMMY FOK (CALIBRE PICTURES & IDEAS)
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RETOUCHER :
ANNE SEOW (MIRACLE FACTORY)
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ENGLISH CONTEXT EXPLANATION :
USING A SIMPLE, SMART MIX OF PRINT AND MOBILE INTERACTION, THE VIEWER IS PROMPTED TO UNCOVER THE FULL STORY THROUGH SCANNING A QR CODE. IN DOING SO THEY UNCOVER THE AWFUL TRUTH BEHIND THE FACADE, AND THE HORRIFIC NATURE OF CHILD ABUSE. AFTER UNCOVERING THE UNSPOKEN TRUTH, PEOPLE WILL SCROLL DOWN TO WHERE THEY CAN DONATE AND SHARE THE STORY TO RAISE GREATER AWARENESS.