SUB CATEGORY :

SCRIPT

COMPANY ENTERING :

WUNDERMAN THOMPSON HONG KONG, HONG KONG

TITLE :

NUMBERS

BRAND :

THE WOMEN'S FOUNDATION

ADVERTISER :

THE WOMEN'S FOUNDATION

AGENCY :

WUNDERMAN THOMPSON HONG KONG, HONG KONG

EXECUTIVE CREATIVE DIRECTOR :

CARLOS CAMACHO/SIMON WELSH

ART DIRECTOR :

JAM WU/RATTIYA SUPHATANASILPA/SAN NGAN

COPYWRITER :

KIEFER MCKENZIE/ANDY WONG

AGENCY PRODUCER :

ANTHONY LEUNG/POCKY CHAU

ACCOUNT DIRECTOR :

SAMUEL YU

ACCOUNT MANAGER :

TRACY LEUNG

STRATEGIC PLANNING DIRECTOR :

JOCELYN TSE

FILM PRODUCTION COMPANY :

DRAGONFLY J PRODUCTIONS, HONG KONG

DIRECTOR :

YAN YAN MOK

EDITOR :

POCKY CHAU

SOUND PRODUCTION COMPANY :

ROB KING MUSIC, HONG KONG

SOUND DESIGNER :

ROB KING

MUSIC COMPOSER :

ROB KING

ENGLISH SYNOPSIS :

THE FILM FOLLOWS THE STORY OF A TYPICAL GIRL IN HONG KONG WHO IS SEXUALLY ASSAULTED. USING NUMBERS AS A STORYTELLING MECHANIC, THE FILM LEADS TO A HELPLINE THAT WOMEN CAN CALL TO REPORT SEXUAL VIOLENCE.

ENGLISH CONTEXT EXPLANATION :

THE WOMEN'S FOUNDATION WANTED TO CREATE A CAMPAIGN THAT WOULD RAISE AWARENESS OF SEXUAL VIOLENCE IN HONG KONG AND GIVE WOMEN THE HELP AND SUPPORT THEY NEED. THEY WANTED A WAY TO HIGHLIGHT THE STATISTIC THAT 1 IN 7 WOMEN WILL EXPERIENCE SEXUAL VIOLENCE, AND TO CREATE A FILM THAT SHOWS THAT THERE ARE REAL WOMEN BEHIND THESE NUMBERS.