SUB CATEGORY :

CINEMATOGRAPHY

COMPANY ENTERING :

LEO BURNETT TAIWAN, TAIPEI

TITLE :

THE CHAPTER OF LIFE

BRAND :

MCDONALD'S

ADVERTISER :

PROSPECT HOSPITALITY DEVELOPMENTAL LICENSEE OF MCDONALD

AGENCY :

LEO BURNETT TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

MURPHY CHOU

EXECUTIVE CREATIVE DIRECTOR :

JIN YANG

COPYWRITER :

JIN YANG/CHIAHAN CHEN

ART DIRECTOR :

NANA TSAI

AGENCY PRODUCER :

EVANS KAO

BUSINESS DIRECTOR :

RUBY SHEN/HUGO CHOU

ACCOUNT DIRECTOR :

PHOENIX YU

ACCOUNT EXECUTIVE :

LILLIE HUANG/ELIZA LIU

STRATEGIC PLANNING DIRECTOR :

LESLIE CHANG

STRATEGIC PLANNING MANAGER :

PETER LU

FILM PRODUCTION COMPANY :

MILK N HONEY FILMS, TAIPEI

DIRECTOR :

CHUN YANG LIN

CINEMATOGRAPHER :

FISHER YU

GAFFER :

LIN HONG YAN

EXECUTIVE PRODUCER :

EAN LIN

FILM PRODUCER :

ELLIE CHEN/KATIE CHEN

PRODUCTION DESIGNER :

KYANOS CHEN

POST-PRODUCTION COMPANY :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION, TAIPEI

EDITOR :

PAI MEI/CHANG CHIEN

POST PRODUCER :

KATIE CHEN

SPECIAL EFFECTS COMPANY :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION, TAIPEI

SOUND PRODUCTION COMPANY :

MIND BIZ MULTIMEDIA TECHNOLOGY CORPORATION, TAIPEI

SOUND DESIGNER :

SEEK HUANG

SOUND STUDIO PRODUCER :

KATIE CHEN

MUSIC ARRANGER :

SEEK HUANG

ENGLISH SYNOPSIS :

IT'S A BRAND FILM FOR MCDONALD'S TAIWAN. BASE ON A TRUE STORY OF WORLD FAMOUS VIOLINIST JIMMY LIN WHO IS ALSO AN AMERICAN PROFESSOR WHO TEACHES VIOLIN FOR DECADES. WE LAUNCHED THE BRAND FILM A WEEK BEFORE TEACHER'S DAY, AIM TO MAKE PEOPLE KNOW HOW TEACHER SEES EVERY STUDENT, HOW THEY DISCOVER THEIR STRENGTH AND WHEN THEY FAIL, HOW THEY GUIDE THEM ONTO THE RIGHT PATH. AND THIS JOURNEY IS WHY BEING A TEACHER FEELS SO GOOD.