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  • SUB CATEGORY :
    USE OF GAMES
  • COMPANY ENTERING :
    MEDIALAND DIGITAL STRATEGY LIMITED, TAIPEI
  • TITLE :
    DUREX "THE GAME OF SEX"
  • BRAND :
    DUREX
  • ADVERTISER :
    DUREX TAIWAN
  • AGENCY :
    MEDIALAND DIGITAL STRATEGY LIMITED, TAIPEI
  • EXECUTIVE CREATIVE DIRECTOR :
    VICKY LEE
  • CREATIVE DIRECTOR :
    DEVIN LAN
  • COPYWRITER :
    POPPY SUN/YULI YU
  • ART DIRECTOR :
    MORRIS CHEN
  • ACCOUNT DIRECTOR :
    MAI KUO
  • ACCOUNT MANAGER :
    LEO LU
  • EDITOR :
    VINCENT YU
  • MUSIC ARRANGER :
    TADE TANG
  • CAMPAIGN SUMMARY :
    DUREX WANTS TO BOOST UP CONDOM SELLS IN TAIWAN. HOWEVER,
    THE HIGH WORKING PRESSURE IN TAIWAN MAKES MAN RATHER PLAY VIDEO GAMES THAN HAVING SEX. ACCORDING TO THE LATEST INVESTIGATION REPORTS, PEOPLE IN TAIWAN ARE HAVING LESS SEX THAN EVER BEFORE. THEREFORE, DUREX WANTS TO MAKE SEX SEXY AND FUN AGAIN. “THE GAME OF SEX” WAS BORN, A SEX CARD GAME COMBINED WITH SEXY ONLINE ROLE-PLAYING SCENARIOS. 52 CARDS WITH EXTREMELY SEDUCTIVE FOREPLAY INSTRUCTIONS COMBINED WITH 3 SEXY ONLINE FANTASIES. THROUGH “THE GAME OF SEX”, COUPLES CAN NOT ONLY EXPERIENCE AN UNFORGETTABLE SEX, BUT ALSO SPICE UP THEIR SEX LIFE. SINCE THE GAME LAUNCHED, THIS GAME CAUSES A SENSATION ON SOCIAL MEDIA, AND HAS CREATED OVER 2 MILLION RELATED DISCUSSIONS. RELATIVE TO THE THIRD QUARTER, RETAIL SALES EVEN GREW BY
    20 PERCENT.
  • THE BRIEF :
    DUREX WANTS TO BOOST UP CONDOM SELLS IN TAIWAN. HOWEVER,
    THE HIGH WORKING PRESSURE IN TAIWAN MAKES MAN RATHER PLAY VIDEO GAMES THAN HAVING SEX.
  • THE STRATEGY :
    ACCORDING TO THE LATEST INVESTIGATION REPORTS, PEOPLE IN TAIWAN ARE HAVING LESS SEX THAN EVER BEFORE. THEREFORE, DUREX WANTS TO MAKE SEX SEXY AND FUN AGAIN. “THE GAME OF SEX” WAS BORN,
    A SEX CARD GAME COMBINED WITH SEXY ONLINE ROLE-PLAYING SCENARIOS.
  • THE EXECUTION :
    52 CARDS WITH EXTREMELY SEDUCTIVE FOREPLAY INSTRUCTIONS COMBINED WITH 3 SEXY ONLINE FANTASIES. THROUGH “THE GAME OF SEX”, COUPLES CAN NOT ONLY EXPERIENCE AN UNFORGETTABLE SEX,
    BUT ALSO SPICE UP THEIR SEX LIFE.
  • THE RESULT :
    SINCE THE GAME LAUNCHED, THIS GAME CAUSES A SENSATION ON SOCIAL MEDIA, AND HAS CREATED OVER 2 MILLION RELATED DISCUSSIONS. RELATIVE TO THE THIRD QUARTER, RETAIL SALES EVEN GREW BY 20 PERCENT.
  • URL 1 :
    https://reurl.cc/pdzANb
  • URL 2 :
    https://youtu.be/ZHvR2VsGkEg