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  • SUB CATEGORY :
    MUSIC/SOUND DESIGN
  • COMPANY ENTERING :
    SYN K.K., TOKYO
  • TITLE :
    CREATING MUSIC FOR THE AMAZON HOLIDAY CAMPAIGN
  • BRAND :
    AMAZON JAPAN G.K.
  • ADVERTISER :
    AMAZON JAPAN G.K.
  • AGENCY :
    AMAZON JAPAN, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    ALESSANDRO AGNINI
  • CREATIVE DIRECTOR :
    YOOSUN JUNG
  • DIGITAL VIDEO CREATIVE DIRECTOR :
    RYUKO NODA
  • COPYWRITER :
    NAOHIRO UEMURA
  • ART DIRECTOR :
    KEIGO
  • EXECUTIVE PRODUCER :
    MASASHI HANZAWA
  • AGENCY PRODUCER :
    YUKI OMATA
  • DIGITAL VIDEO PRODUCER :
    KENTARO NOBORI
  • XCM CAMPAIGN MANAGER :
    YOKO TSUKAMOTO
  • HEAD OF XCM :
    MARK WALLACE
  • DIGITAL VIDEO DIRECTOR :
    KAZUHIRO MASUDA
  • DIGITAL MOTION GRAPHIC ARTIST :
    IKER CHAN
  • XCM MEDIA MANAGER :
    YU MIYAKAWA
  • FILM PRODUCTION COMPANY :
    ONESAL STUDIO, TOKYO
  • DIRECTOR :
    NAHUEL SALCEDO/DAMIAN SENDIN
  • SCRIPTWRITER :
    NAHUEL SALCEDO/DAMIAN SENDIN/MARTIN PARIS
  • EXECUTIVE PRODUCER :
    AILIN BRUNNER/FENG LI
  • FILM PRODUCER :
    AILIN BRUNNER/LUCIA GUTKIN
  • PRODUCTION DESIGNER :
    NAHUEL SALCEDO/DAMIAN SENDIN
  • TREATMENT DESIGNER :
    MARIA BELEN GUERRA
  • POST-PRODUCTION COMPANY :
    ONESAL STUDIO, TOKYO
  • EDITOR :
    NAHUEL SALCEDO/DAMIAN SENDIN/KOJI OBARA
  • FLAME ARTIST :
    SHO AIUCHI/SHUSEI FUJITA (MCRAY)/TSUCHIYA SERI/
    DAIDO EMIKO (IMAGICA LABS)
  • POST PRODUCER :
    AILIN BRUNNER
  • SPECIAL EFFECTS COMPANY :
    ONESAL STUDIO, TOKYO
  • DESIGNER :
    DAMIAN SENDIN/NAHUEL SALCEDO/LILEN HERRERA/
    FRIEDRICH NEUMANN/LIAM PITCHFORD
  • R&D :
    YORITOMO SHOJI/DAVID KVIEN/ESTEBAN BLAZQUEZ
  • STORYBOARD ARTIST :
    NAHUEL SAGARNAGA
  • ANIMATOR :
    SAM HUMPHRIES/KOBAYASHI RYO/LILEN HERRERA/
    NAHUEL SALCEDO/DAMIAN SENDIN/MARTIN OLLO
  • CHARACTER ANIMATORS :
    RODRIGO LOPEZ/RUBEN STREMIZ/MÁXIMO PONZ
  • MODELLER :
    MATEO VALLEJO/JUAN MIYAGI/MARIANO A RUIZ/GABRIEL QUINTANA
  • SOUND PRODUCTION COMPANY :
    SYN K.K., TOKYO
  • SOUND DESIGNER :
    ALLAN MAWDSLEY/RUDI ROK/KAZ HAGA
  • SOUND STUDIO PRODUCER :
    NICK WOOD/KAZ HAGA
  • NARRATOR :
    KEISUKE TANABE
  • MUSIC COMPOSER :
    YUJI HAGIWARA/KAZ HAGA
  • MUSIC ARRANGER :
    YUJI HAGIWARA/SWINKY/KAZ HAGA
  • OTHER SOUND PRODUCTION CREDITS :
    ITO TARO/HATTORI KOUYA (IMAGICA LAB)/MUNEAKI SHIBUYA/
    KENTA SAKODA (MCRAY)
  • ENGLISH CONTEXT EXPLANATION :
    IN SALE ADVERTISING, CUSTOMERS TEND TO REMEMBER ONLY THE SALES MESSAGE BUT FORGET THE REST OF THE ADVERTISEMENT’S CONTENT BECAUSE TIME IS LIMITED TELL A STORY. SINCE WE RUN DIFFERENT KIND OF SALE ADVERTISING IN DIFFERENT CREATIVE EXECUTION FOR SEVERAL TIMES A YEAR, WE FACE THE SAME CONSTANT CHALLENGE OF RE-EDUCATING OUR CUSTOMERS IN OUR ADVERTISEMENTS SUCH AS “WHICH COMPANY IS COMMUNICATING TO THEM”, “WHAT IS THE MESSAGE IS ABOUT”, “WHEN IS THE SALE”. AS A SOLUTION, WE CAME UP AN IDEA TO CREATE A REPEATABLE CREATIVE FORMAT WHICH IN LONG RUN, LITTLE BY LITTLE TO SOLVE THE BRAND LINKAGE ASPECT. IN ADDITION, WE DEVELOPED A WHOLE EPISODE OF BRAND CAMPAIGN ( NEW YEAR GREETINGS SINGING AMAZON BOXES ) TO IMPROVE MEMORABILITY OF THIS CREATIVE FORMAT.
  • URL :
    https://kazuyuki2.wixsite.com/website