SUB CATEGORY :

EDITING

COMPANY ENTERING :

GEEK PICTURES INC., TOKYO

TITLE :

AWAKEN THE RACE

BRAND :

CBR600RR

ADVERTISER :

HONDA MOTOR CO., LTD.

AGENCY :

ADK CREATIVE ONE INC., TOKYO

CREATIVE DIRECTOR :

HIROKI ISHIYAMA

COPYWRITER :

HIROKI ISHIYAMA

CREATIVE PRODUCER :

TOSHIHIKO IIZUKA

ACCOUNT EXECUTIVE :

NAOKI IIJIMA/HIROKO UCHIGAKI/SHUJI OKA/TAKUMI KUNIMOTO

STRATEGIST :

YASUHIRO KUBO

PLANNER :

HIROKI ISHIYAMA/ANNA MITA

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

KYOTARO HAYASHI

CINEMATOGRAPHER :

JIN ITO

GAFFER :

NAOTO TANOUE

FILM PRODUCER :

KOSUI YAMASHINA

POST-PRODUCTION COMPANY :

ACTIVE CINE CLUB, TOKYO/KHAKI, TOKYO

OFFLINE EDITOR :

MINA KAKIHARA

ONLINE EDITOR :

KOTOMI KAWASAKI

COLORIST :

BEN CONKEY

SPECIAL EFFECTS COMPANY :

WOW INC., TOKYO

VISUAL EFFECTS :

TOMOYA KIMPARA

SPECIAL EFFECTS PRODUCER :

YASUAKI MATSUI

SOUND PRODUCTION COMPANY :

1991, TOKYO

SOUND DESIGNER :

SHOSUKE ASADA

ENGLISH SYNOPSIS :

THE MOVIE DEPICTS THE MOTORCYCLE AND THE RACER, RIDING THROUGH THE RACE AS ONE INTEGRATED UNIT. EACH GEAR IN THE ENGINE, AND EACH MICRO-CELL IN THE RACER’S BODY ROARS AS THE MOTORCYCLE RIDES THROUGH THE CIRCUIT. THE TRANQUILITY AND THE DYNAMISM OF THE RIDE IS A MANIFESTATION OF HOW THE RIDER AND MOTORCYCLE IS DEVOTING EVERY BIT OF BODY AND SPIRIT TO THE RACE. SCENES SHOW THE THRILL OF THE ACTUAL SPEED AND THE TENSION ONE FEELS, BEING THERE AT THE RACETRACK.

ENGLISH CONTEXT EXPLANATION :

THE CBR600RR IS THE MOTORCYCLE WHICH HAS BEEN CREATED TO PROCLAIM THE RETURN OF HONDA TO THE RACE SCENE, AND TO PROVE HOW SERIOUS THEY ARE ABOUT THEIR COMEBACK. THE MOTORBIKE HAS IGNITED THE RACING SPIRIT OF BIKE-LOVING YOUTHS. THERE WERE A MULTITUDE OF TWEETS FROM YOUNG PEOPLE WHO WERE INSPIRED BY THIS MOVIE AND DECIDED TO GET A MOTORCYCLE LICENSE.