SUB CATEGORY :

SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS

COMPANY ENTERING :

ALT.VFX, BRISBANE

TITLE :

HEROES

BRAND :

TOYOTA

ADVERTISER :

TOYOTA

AGENCY :

SAATCHI & SAATCHI, LOS ANGELES

CHIEF CREATIVE OFFICER :

JASON SCHRAGGER

EXECUTIVE CREATIVE DIRECTOR :

JOHN PAYNE

CREATIVE DIRECTOR :

MATT DAVIS/MARK CAROLAN

MARKETING DIRECTOR :

TIM STANFORD

FILM PRODUCTION COMPANY :

RUFFIAN, SYDNEY

DIRECTOR :

TIM BULLOCK

DIRECTOR OF PHOTOGRAPHY :

TRENT OPALACH

EXECUTIVE PRODUCER :

ROBERT HERMAN

LINE PRODUCER :

NICK LANDON

HEAD OF PRODUCTION :

SHEILA EISENSTEIN

POST-PRODUCTION COMPANY :

ALT.VFX, BRISBANE

EDITOR :

CONNOR O'NEIL

FLAME ARTIST :

DAVE EDWARDS

POST PRODUCER :

CHRIS FIELDHOUSE

SPECIAL EFFECTS COMPANY :

ALT.VFX, BRISBANE

HEAD OF VISUAL EFFECTS :

ANDREW HELLEN

VISUAL EFFECTS SUPERVISOR :

COLIN RENSHAW/DAVE EDWARDS

VISUAL EFFECTS :

JAMIE WHITE/NICK ANGUS/MATT CHANCE

ANIMATOR :

JORDAN MCINNES/CHRIS RENTOUL

SPECIAL EFFECTS PRODUCER :

CELESTE FAIRLIE

VISUAL EFFECTS PRODUCTION MANAGER :

JAYCE ATTEWELL

ENGLISH CONTEXT EXPLANATION :

TOYOTA BROUGHT THE ADVENTURE TO THIS YEAR'S SUPER BOWL WITH THE SPOT, TITLED "HEROES", STARTING ACTRESS COBIE SMULDERS BEHIND THE WHEEL OF THE POWERFUL SUV IN THE ROLE OF ACTION HERO AND MOTHER, SHE RESCUES A CAST OF CHARACTERS IN FAMILIAR MOVIE MOMENTS. WE HELPED CRAFT THE EXCITEMENT IN EVERY SCENE, ADDING CG ARMY VEHICLES, ENVIRONMENT WORK AND A MARAUDING ALIEN INTO THE MIX IN A SEAMLESS AND STUNNING ADDITION TO 2020'S SLATE OF BIG GAME COMMERCIALS. DETAILED MODELLING, CREATURE DESIGN, FX IN HOUDINI AND MULTI-LAYERED COMPOSITING COMBINED WITH LIVE ACTION TO CREATE EACH 'HOLLYWOOD-STYLE' SCENE.