SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

COMPANY ENTERING :

ALT.VFX, BRISBANE

TITLE :

PALM OIL FREE

BRAND :

DARRELL LEA

ADVERTISER :

DARRELL LEA

AGENCY :

AKKOMPLICE, MELBOURNE

EXECUTIVE CREATIVE DIRECTOR :

SARA OTERI

CREATIVE DIRECTOR :

KENNY HILL

MARKETING DIRECTOR :

TIM STANFORD

FILM PRODUCTION COMPANY :

THE PRODUCERS, BRISBANE

DIRECTOR :

MITCH KENNEDY

DIRECTOR OF PHOTOGRAPHY :

KIERAN FOWLER

EXECUTIVE PRODUCER :

NOELLE JONES

POST-PRODUCTION COMPANY :

ALT.VFX, BRISBANE

EDITOR :

STEPHANIE LIQUORISH

COLORIST :

JUSTIN MCDONALD

FLAME ARTIST :

ANT NEWTON

SPECIAL EFFECTS COMPANY :

ALT.VFX, BRISBANE

VISUAL EFFECTS SUPERVISOR :

COLIN RENSHAW

VISUAL EFFECTS :

NICK ANGUS/JAMIE WHITE/MATT CHANCE

ANIMATOR :

CHRIS RENTOUL/JORDAN MCINNES

SPECIAL EFFECTS PRODUCER :

CELESTE FAIRLIE

VISUAL EFFECTS PRODUCTION MANAGER :

JAYCE ATTEWELL

SOUND PRODUCTION COMPANY :

BAND BANG STUDIO, MELBOURNE

FINAL AUDIO MIX :

TRISTAN DEWEY

ENGLISH SYNOPSIS :

DARRELL LEA ANNOUNCED THAT ITS ENTIRE RANGE IS NOW 100% PALM OIL FREE WITH A BOLD NEW TVC, FEATURING AN ORANGUTAN PARTYING TO THE BEAT OF GEORGE MICHAEL’S FREEDOM! 90. OUR CREATURE SPECIALISTS USED MOTION CAPTURE TO CAPTURE THE DRUMMING MOVEMENTS, AND AFTER MANY HOURS SPENT STUDYING
THE MOVEMENTS AND FORM OF THE REAL CREATURE, THEY USED EXTENSIVE MODELLING, RIGGING AND ENHANCED GROOMING TO CREATE THE CG ORANGUTAN. A DETAILED FINAL LAYER OF HAND ANIMATION BROUGHT THE CG CREATURE TO LIFE IN A PHOTO-REAL WAY, WITH INTRICATE DETAIL SELLING THE CONCEPT TO CREATE ONE OF THIS YEAR’S MOST MEMORABLE ADS.