• SUB CATEGORY :
    ANIMATION (IN-CAMERA OR DIGITAL)
  • COMPANY ENTERING :
    TBWA SINGAPORE PTE LTD, SINGAPORE
  • TITLE :
    CHICKEN
  • BRAND :
    STANDARD CHARTERED
  • ADVERTISER :
    STANDARD CHARTERED
  • AGENCY :
    TBWA, SINGAPORE
  • CHIEF STRATEGY OFFICER :
    ROBIN NAYAK
  • EXECUTIVE CREATIVE DIRECTOR :
    ANDY GRANT
  • GLOBAL CREATIVE DIRECTOR :
    PERRY ESSIG/ASHEEN NAIDU
  • SENIOR COPYWRITER :
    ANNE-MARIE BRANDNER
  • SENIOR ART DIRECTOR :
    FRANZISKA KRÜGER
  • EXECUTIVE PRODUCER :
    HAYDN EVANS/SARIYANTI SANNIE
  • PRODUCER :
    FIONA MCGREGOR/JOELLE GOH (SIXTOES.TV)
  • GLOBAL BUSINESS LEAD :
    MELISSA HILL
  • GROUP BRAND DIRECTOR :
    BENOIT FREYBURGER
  • BRAND DIRECTOR :
    ASH CHAUDHRY
  • BRAND MANAGER :
    RACHAEL WONG/FAITH PANG
  • BRAND EXECUTIVE :
    PRISCILLA LIM
  • STRATEGY DIRECTOR :
    MICHELE BOUQUET
  • SOCIAL MEDIA EXECUTIVE :
    LISA OON
  • CONTENT CREATOR :
    DANIAL KHALIS/AKANKSHA NAIR/WIDAD ISMAIL
  • FILM PRODUCTION COMPANY :
    SIXTOES.TV, SINGAPORE/PASSION PICTURES, LONDON/
    ARCH MODEL STUDIOS, LONDON
  • DIRECTOR :
    MARK WARING (PASSION PICTURES)
  • DIRECTOR OF PHOTOGRAPHY :
    MALCOLM HADLEY
  • CINEMATOGRAPHER :
    MALCOLM HADLEY
  • 1ST ASSISTANT CAMERA :
    MARK SWAFFIELD
  • MOTION CONTROL SUPPLIER :
    JUSTIN PENTECOST (PORTABLE MOTION CONTROL)
  • MOTION CONTROL OPERATOR :
    STUART GALLOWAY
  • STOP MOTION SHOOT :
    ARCH FILM STUDIOS, LONDON
  • GAFFER :
    TIM O' CONNELL
  • LIGHTER :
    SIMON BROWN
  • EXECUTIVE PRODUCER :
    GRAHAM PRYOR
  • STUDIO EXECUTIVE PRODUCER :
    ANDY GENT
  • FILM PRODUCER :
    ADRIANA WONG/PAIGE SULLIVAN
  • ART DEPARTMENT :
    MARINA RALPH/MICK CHIPPINGTON
  • ART DIRECTION :
    ALEXANDRA WALKER
  • CONCEPT ART :
    TULIPS & CHIMNEYS
  • STORYBOARD LEAD :
    BARRY REYNOLDS
  • LAYOUT :
    IDRIS HONOR/DAVID BURTLE
  • PUPPETS AND SET BUILD :
    ARCH MODEL STUDIOS, LONDON
  • PUPPET RIGGER :
    ANDRE NEEMANN
  • PUPPET MAINTENANCE :
    JOSIE CORBEN/CIARA MCCLEAN
  • PIPELINE TD'S :
    JAVIER EDO/YANTI SURYATI
  • DMP :
    JAKUB GRYGLICKI/RONNIE MITCHELL/CHRISTIAN MILLS/DAVID GIBBONS
  • 3D FACE PRINTING :
    ARCH MODEL STUDIOS, LONDON
  • SFX :
    FILIPE ALCADA/COLIN PERET/DARLENE BUTTNER/DAVID BERROCOSO
  • SUPERVISING MODELLER :
    ANDY GENT
  • MODELLER :
    MARINA RALPH/MICK CHIPPINGTON/JOSIE CORBEN ANDREE NEEMANN/
    TOM JAMES/MARK FISHER/RODDY MACDONALD/DUNCAN MUDE/
    MITCH BARNES/DINO ZHAO/FLORENCE FORD/STEFANO CORDIOLI/
    CLEA RAGIUDO/YUKI ARCHER/JADE GERRARD/CIARA MCCLEAN/
    ANDREW SAUNDERS/NATALIE ELLNOR/ANNIE TOOP/SALLY TAYLOR/
    GRACE MCCOMISKY/ANGELA PANG/ANGELA KIELY/CORMAC MCKEE/
    SOFIA SERRANO/ROY BELL/CLAUDIA BRUGNALETTI/CHRISTY MATTA/
    MARIAN GROMLUS/BEVERLY ALVEREZ/HELLY MCGROTHER/JIM ELPHICK/
    OFELYA KASTANBOLLU/ANNICK BOSSON/ROSE POPHAM/VICKY BALL/
    LUDOVICA ROSATI/PATRYCJA CICHOCKA/MAGDA MADRA
  • CG MODELLING AND TEXTURING :
    IAN BROWN
  • ANIMATIC EDITOR :
    KINGSLEY BAILEY/DANIEL BUDIN
  • SPARK :
    BRUNO INACIO
  • COMPOSITOR :
    ANDRE BITTENCOURT/VALERIA ROMANO/SERGEI SOLEY/
    DANIEL LOPEZ/ERIC VENTI/MATHEUS LACAVA
  • STUDIO MANAGER :
    LISA HILL
  • ASSISTANT :
    HONOR MARTIN/STEPHANIE WU/IOAN HOLLAND
  • CO-ORDINATOR :
    ROXY SIBILSKI
  • RUNNER :
    NANCY DUVAL-SMITH/WILL HOFFMAN/
    DAISY MOJAVE-HOLLAND/FREDERIQUE EVANS-JEANRENEAUD/
    SAM BARROW
  • EDITOR :
    KINGSLEY BAILEY
  • COLORIST :
    SIMONA CRISTEA
  • SPECIAL EFFECTS COMPANY :
    PASSION PICTURES, LONDON
  • VISUAL EFFECTS SUPERVISOR :
    DAVE WALKER
  • HEAD OF CG :
    JASON NICHOLAS
  • HEAD OF PRODUCTION :
    MIKE TUROFF
  • CHARACTER DESIGN :
    CRYSTAL KUNG/REUBEN MCNAUGHTON/RONNIE MITCHELL
  • ENVIRONMENT DESIGN :
    TULIPS & CHIMNEYS
  • SOUND PRODUCTION COMPANY :
    SOVIET SCIENCE, LONDON
  • ENGLISH SYNOPSIS :
    THE FILM USES THE METAPHOR OF TWO NEIGHBOURING VILLAGES THAT INDIVIDUALLY HAVE A WONDERFUL PRODUCT: EGGS IN ONE VILLAGE, AND RICE IN THE OTHER. THROUGH THE CURIOSITY OF AN ENIGMATIC HEN, WE TELL THE STORY OF WHAT HAPPENS WHEN THEY UNWITTINGLY LEARN TO EXCHANGE WHAT THEY HAVE TO CREATE SOMETHING EVEN BETTER - EGG FRIED RICE! MMMM! A FABLE OF POSITIVITY AND HOPE, NOT ONLY DOES THIS EMPHASISE STANDARD CHARTERED’S BELIEF THAT THE WORLD IS A BETTER PLACE WHEN WE EXCHANGE WHAT WE HAVE, IT ALSO REINFORCES THE BANK’S COMMITMENT TO KEEP DRIVING GLOBAL TRADE, DESPITE THE HEADWINDS. TO TELL THE STORY IN A VERY VISUAL AND HUMAN WAY, WE PARTNERED WITH MARK WARING – THE STOP ANIMATION EXPERT AT THE HEART OF WES ANDERSON’S OSCAR-NOMINATED FILMS ‘ISLE OF DOGS’ AND ‘FANTASTIC MR FOX’ AND WE USED HAND-SCULPTED MODELS.
  • ENGLISH CONTEXT EXPLANATION :
    STANDARD CHARTERED BELIEVES THAT THE FINANCIAL SYSTEM HAS A RESPONSIBILITY TO ACT BY MAKING MONEY AN INSTRUMENT OF CHANGE TO CREATE A BETTER FUTURE. THE ‘NEW NORMAL’ THAT 2020 HAS WROUGHT, HAS REALLY CHALLENGED MANY PEOPLE’S SENSE OF RIGHT AND WRONG. WE’VE WITNESSED HOW THE COVID-19 PANDEMIC HAS DRIVEN ISOLATIONIST THINKING, WITH TRADE WARS RAGING AND MORE PEOPLE AND COUNTRIES BEING SEPARATED. AT A TIME WHEN GLOBALISED TRADE WAS BEING STIGMATISED AS PART OF THE PROBLEM, WE ANCHORED OUR APPROACH INTO THE INSIGHT THAT WITHOUT GLOBAL TRADE, WE WOULD ALL MISS ON THE THINGS WE LOVE THE MOST. WE WANTED TO SPARK A CONVERSATION, WHICH BY NATURE SEEMED MORE CORPORATE AND MORE BUSINESS-ORIENTED BUT IS ACTUALLY RELATABLE TO EVERYONE: WE WANTED TO DEMONSTRATE THAT BARRIERS TO GLOBAL TRADE ARE BAD FOR EVERYONE. BECAUSE HERE FOR GOOD IS NOT JUST A PROMISE. IT’S WHAT THEY DO.