• SUB CATEGORY :
    ANIMATION (IN-CAMERA OR DIGITAL)
  • COMPANY ENTERING :
    ONESAL CO., LTD., TOKYO
  • TITLE :
    THE AMAZON 2020 HOLIDAY CAMPAIGN
  • BRAND :
    AMAZON JAPAN
  • ADVERTISER :
    AMAZON JAPAN
  • AGENCY :
    AMAZON JAPAN, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    ALESSANDRO AGNINI
  • CREATIVE DIRECTOR :
    YOOSUN JUNG
  • DIGITAL CREATIVE DIRECTOR :
    RYUKO NODA
  • COPYWRITER :
    NAOHIRO UEMURA
  • ART DIRECTOR :
    KEIGO
  • EXECUTIVE PRODUCER :
    MASASHI HANZAWA
  • DIGITAL VIDEO PRODUCER :
    KENTARO NOBORI
  • PRODUCER :
    YUKI OMATA
  • DIGITAL DIRECTOR :
    KAZUHIRO MASUDA
  • HEAD OF XCM :
    MARK WALLACE
  • MOTION ARTIST :
    IKER CHAN
  • MODELER :
    MATEO VALLEJO/JUAN MIYAGI/MARIANO A RUIZ/GABRIEL QUINTANA
  • CAMPAIGN MANAGER :
    YOKO TSUKAMOTO
  • XCM MEDIA MANAGER :
    YU MIYAKAWA (AMAZON JAPAN)
  • FILM PRODUCTION COMPANY :
    ONESAL STUDIO, TOKYO
  • DIRECTOR :
    NAHUEL SALCEDO/DAMIAN SENDIN
  • SCRIPTWRITER :
    NAHUEL SALCEDO/DAMIAN SENDIN/MARTIN PARIS
  • EXECUTIVE PRODUCER :
    AILIN BRUNNER/FENG LI
  • FILM PRODUCER :
    AILIN BRUNNER/LUCIA GUTKIN
  • PRODUCTION DESIGNER :
    NAHUEL SALCEDO/DAMIAN SENDIN
  • TREATMENT DESIGNER :
    MARIA BELEN GUERRA
  • POST-PRODUCTION COMPANY :
    ONESAL STUDIO, TOKYO
  • EDITOR :
    NAHUEL SALCEDO/DAMIAN SENDIN/KOJI OBARA
  • FLAME ARTIST :
    SHO AIUCHI/SHUSEI FUJITA (MCRAY)/TSUCHIYA SERI/
    DAIDO EMIKO (IMAGICA LABS)
  • POST PRODUCER :
    AILIN BRUNNER
  • SPECIAL EFFECTS COMPANY :
    ONESAL STUDIO, TOKYO
  • DESIGNER :
    DAMIAN SENDIN/NAHUEL SALCEDO/LILEN HERRERA/
    FRIEDRICH NEUMANN/LIAM PITCHFORD
  • R&D :
    YORITOMO SHOJI/DAVID KVIEN/ESTEBAN BLAZQUEZ
  • STORYBOARD ARTIST :
    NAHUEL SAGARNAGA
  • ANIMATOR :
    SAM HUMPHRIES/KOBAYASHI RYO/LILEN HERRERA/
    NAHUEL SALCEDO/DAMIAN SENDIN/MARTIN OLLO
  • CHARACTER ANIMATORS :
    RODRIGO LOPEZ/RUBEN STREMIZ/MÁXIMO PONZ
  • SOUND PRODUCTION COMPANY :
    SYN K.K., TOKYO
  • SOUND DESIGNER :
    ALLAN MAWDSLEY/RUDI ROK/KAZ HAGA
  • SOUND STUDIO PRODUCER :
    NICK WOOD/KAZ HAGA
  • NARRATOR :
    KEISUKE TANABE
  • MUSIC COMPOSER :
    YUJI HAGIWARA/KAZ HAGA
  • MUSIC ARRANGER :
    YUJI HAGIWARA/SWINKY/KAZ HAGA
  • OTHER SOUND PRODUCTION CREDITS :
    ITO TARO/HATTORI KOUYA (IMAGICA LAB)/MUNEAKI SHIBUYA/
    KENTA SAKODA (MCRAY)
  • ENGLISH SYNOPSIS :
    WE DEVELOPED AN ABSTRACT REPRESENTATION OF THE AMAZON FULFILLMENT CENTER WHERE WE COULD ADD HUMANITY TO THE AMAZON BOXES AND BRING THEM TO LIFE THROUGH THE USE OF CG. THE AIM WAS TO CREATE A SERIES OF SHORT STORIES AND KEY VISUALS OF AMAZON BOXES LIVING IN A SUPER CUTE, TACTILE MICRO WORLD. EACH FILM TELLS A STORY OF THE AMAZON BOXES IN ONLY A FEW SHOTS, SURROUNDED BY DIFFERENT PRODUCTS RELEVANT TO THE PROMO THROUGHOUT THE CONVEYOR BELT, MAKING ALL OF THEM CO-EXIST IN THIS FANTASTIC WORLD.