SUB CATEGORY :

PRODUCTION DESIGN

COMPANY ENTERING :

WOLF BANGKOK, BANGKOK

TITLE :

SHOP UNFRIEND

BRAND :

CENTRAL MIDNIGHT SALE

ADVERTISER :

CENTRAL DEPARTMENT STORE

AGENCY :

WOLF BKK, BANGKOK

MANAGING DIRECTOR :

PHANNIKA VONGSAYAN

CHIEF CREATIVE OFFICER :

TORSAK CHUENPRAPAR

CREATIVE DIRECTOR :

KANIT MINGMUANG

CREATIVE GROUP HEAD :

PAWARES VESSUKANMANUKUL/WOOTTIPONG LAMANGTHONG

COPYWRITER :

KANIT MINGMUANG/CHANANCHIDA PATTARAKIATIKUN/
PHACHARA SAOTHAYANAN

ART DIRECTOR :

TORSAK CHUENPRAPAR/ONANONG KLAYSUBAN/CHAYAPORN WANGCHANA

AGENCY PRODUCER :

CHANAPAT SRABUA

BUSINESS DIRECTOR :

CHONLATID SAENGHIRAN

ACCOUNT MANAGER :

THOSSAPORN KAEWNURACHADASORN

ACCOUNT EXECUTIVE :

SURATCHANA KHUMPOK

FILM PRODUCTION COMPANY :

FACTORY01, BANGKOK

DIRECTOR :

WUTHISAK ANARNKAPORN

POST-PRODUCTION COMPANY :

ONE COOL PRODUCTION CO., LTD., BANGKOK

SPECIAL EFFECTS COMPANY :

ONE COOL PRODUCTION CO., LTD., BANGKOK

SOUND PRODUCTION COMPANY :

PUMPUMPUMPUM, BANGKOK

ENGLISH SYNOPSIS :

TO FIGHT IN A BATTLEFIELD OF BLACK FRIDAY SALE, WE TURNED MIDNIGHT SALE INTO SOMETHING BOLDER THAN USUAL: BLACK MIDNIGHT SALE. THE INSIGHTFUL STORY OF TWO BEST FRIENDS WHEN THEY WANT TO BUY THE SAME THING ON THE WAY TO THE BLACK MIDNIGHT SALE. AS DARK AS ITS NAME, NEEDLESS TO SAY, THEY DO EVERY UNEXPECTED THING JUST NOT TO MAKE IT TO SHOP TOGETHER, BECAUSE FRIENDSHIP IS FOREVER, EXCEPT ON SALE DAYS!

ENGLISH CONTEXT EXPLANATION :

DURING THE HARD TIME IN THAILAND AND THE WORLD, FROM PANDEMIC TO POLITICS, THE LAST THING THAT EVERYONE EVER WANT IS ANOTHER BAD NEWS. THE MOST THAT COMMERCIAL CAN DO SO FAR IS TO GIVE THEM A FEW MINUTES OF ENJOYMENT. WE CRAFTED ON THE STORY AND DIALOGUE BETWEEN TWO FRIENDS IN ORDER TO MAXIMIZE ENTERTAINMENT VALUE OF THE FILM.