SUB CATEGORY :

CASTING

COMPANY ENTERING :

REVOLVER, SYDNEY

TITLE :

LOVE SPEECH

BRAND :

ANZ

ADVERTISER :

ANZ

AGENCY :

TBWA\MELBOURNE, MELBOURNE

CHIEF CREATIVE OFFICER :

PAUL REARDON

CREATIVE DIRECTOR :

MATT STODDART

REGIONAL GROUP HEAD :

RICCI MELDRUM

CREATIVE :

ROB HIBBERT/MARK JONES/MAX REED/HARRISON WEBSTER

HEAD OF ART :

ERIC BENITEZ

AGENCY PRODUCER :

JANINE WERTHEIM

DESIGNER :

GAVIN O’BRIEN

BUSINESS DIRECTOR :

EMMA FOX

PLANNING DIRECTOR :

JOEL MOLINARI

COMMUNITY MANAGEMENT :

THAISSA TANAKA

FILM PRODUCTION COMPANY :

REVOLVER, SYDNEY

MANAGING DIRECTOR AND CO-OWNER :

MICHAEL RITCHIE

DIRECTOR :

THE GLUE SOCIETY

CINEMATOGRAPHER :

JORDAN MADDOCKS

EXECUTIVE PRODUCER AND PARTNER :

PIP SMART

EXECUTIVE PRODUCER :

JASMIN HELLIAR

FILM PRODUCER :

ISABELLA VITELLI

POST-PRODUCTION COMPANY :

THE GLUE SOCIETY, SYDNEY

EDITOR :

THE GLUE SOCIETY STUDIOS

SOUND PRODUCTION COMPANY :

OTIS STUDIOS, SYDNEY

ENGLISH SYNOPSIS :

74% OF THE AUSTRALIAN LGBTIQ+ COMMUNITY BELIEVE THAT HOMOPHOBIC LANGUAGE DIRECTED AT THEM IS A MAJOR ISSUE, BUT ONLY 34% FEEL CONFIDENT CALLING IT OUT. WITH 52% OF NON-LGBTIQ+ AUSTRALIANS BELIEVING THE COMMUNITY GET OFFENDED TOO EASILY, IT’S NO WONDER MANY FEEL DISEMPOWERED TO CONFRONT IT. AS PRINCIPAL PARTNER OF MARDI GRAS, ANZ WANTED TO HELP EMPOWER THE LGBTIQ+ COMMUNITY AND ITS ALLIES TO CHALLENGE HOMOPHOBIC LANGUAGE BY SPREADING A LITTLE #LOVESPEECH. TO IGNITE THE CONVERSATION, AN EMOTIVE FILM WAS RELEASED, CALLING ATTENTION TO THE PROFOUNDLY NEGATIVE EFFECTS HURTFUL LANGUAGE HAS ON THE COMMUNITY –UNDERSCORING THAT “WORDS DO HURT”.