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SUB CATEGORY :
SCRIPT
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COMPANY ENTERING :
SPA-HAKUHODO., LTD., BANGKOK
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TITLE :
FREE YOUR HUNGER
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BRAND :
GRABFOOD
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ADVERTISER :
GRABTAXI (THAILAND) CO., LTD.
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AGENCY :
SPA-HAKUHODO., LTD., BANGKOK
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EXECUTIVE CREATIVE DIRECTOR :
PASAPIT CHANGRIEN
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CREATIVE DIRECTOR :
PAK BUNCHUSANONG
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COPYWRITER :
PARUNG CHUMPONANOMAKUN
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ART DIRECTOR :
PERMBOON PERMSIRIVISARN
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AGENCY PRODUCER :
WITSAWUT NUCHPOOM
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ACCOUNT DIRECTOR :
CHANWIT TRAKOOLPAIBOOLPOL
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ACCOUNT EXECUTIVE :
CHANATIP PHEARLUKIN/THEERAMETH CHAIARUNSILP
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STRATEGIC PLANNING MANAGER :
NAGORN CHOTISANGASA
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FILM PRODUCTION COMPANY :
HAPPY ENDING FILM CO., LTD., BANGKOK
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DIRECTOR :
NAWAPOL THAMRONGRATTANARIT
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CINEMATOGRAPHER :
NATDANAI NAKSUWAN
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FILM PRODUCER :
PACHARIN SURAWATANAPONGS
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PRODUCTION DESIGNER :
SUPOTE KAMPHAN
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POST-PRODUCTION COMPANY :
ONE COOL PRODUCTION CO., LTD., BANGKOK
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EDITOR :
CHALEAMCHON NATIPAT
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COLORIST :
KRITSADA KAEWMANI
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FLAME ARTIST :
SUPPHAKORN THUNGSIN
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POST PRODUCER :
NEEDA OSTAPIRAT
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SOUND PRODUCTION COMPANY :
MELLOW TUNES, BANGKOK
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SOUND DESIGNER :
NOPAWAT LIKITWONG
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MUSIC COMPOSER :
POKPONG JITDEE
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ENGLISH SYNOPSIS :
THAI TEENAGERS AND YOUNG GENERATION’S FREEDOM HAVE BEEN RESTRICTED BY SENIORS (BOSS, SENIORS, PARENTS ETC.) IN THAI CULTURE FOR A LONG TIME. THE SUBORDINATE NEEDS TO FOLLOW THEIR BOSS EVEN THOUGH THEY DO NOT AGREE, THE SOTUS SYSTEM IN THE UNIVERSITY ORDERS THE FRESHMEN TO OBEY THE SENIORS WITHOUT ANY REASONS, AND THE YOUNGSTERS TO FOLLOW THE GROWNUP WITHOUT ANY RESISTANCE AND CANNOT ASK ANY QUESTIONS OR DISPUTE. GRABFOOD, AN ONLINE FOOD DELIVERY SERVICE APPLICATION, WILL NURTURE YOUNG GENERATION’S ATTITUDE WITH THE FREEDOM THAT EVERYONE IS FREE TO CHOOSE WHAT THEY WANT AND LIBERATE THE OLD NORMS. THIS APPLICATION ENABLES YOU TO EXERCISE YOUR FREEDOM, EVEN FOR THE MOST FUNDAMENTAL SUBJECT IN LIFE, EATING, SO THAT THEY CAN FINALLY “FREE THEIR HUNGER”. THIS CAMPAIGN RESONATES DEEPLY WITH THE YOUNG GENERATION TARGET AUDIENCE WHO GROW UP STRUGGLING WITH OLD NORMS AND SYSTEMS AND IS LOOKING FOR OUTLET FOR THEIR SELF-EXPRESSION.
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