SUB CATEGORY :

SCRIPT

COMPANY ENTERING :

UNITED ASATSU INTERNATIONAL LTD., TAIPEI

TITLE :

SLURP-AT-ONE-GO

BRAND :

UNI NOODLE

ADVERTISER :

UNI PRESIDENT

AGENCY :

ADK TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

RICHARD YU

EXECUTIVE CREATIVE DIRECTOR :

LION TSAI

CREATIVE DIRECTOR :

APPLE WANG

COPYWRITER :

LION TSAI/APPLE WANG/ENNIS CHEN

ART DIRECTOR :

RICHARD YU/JANET CHEN/BARNEY LIN

AGENCY PRODUCER :

TOYOTA SHAO

ACCOUNT DIRECTOR :

ARIAL YU

ACCOUNT MANAGER :

JOY WANG

ACCOUNT EXECUTIVE :

PAUL HUANG

FILM PRODUCTION COMPANY :

INNOVATE FILMS, TAIPEI

DIRECTOR :

GING ZIM LO

SOUND PRODUCTION COMPANY :

ANNIE LO, TAIPEI

MUSIC COMPOSER :

ANNIE LO

ENGLISH SYNOPSIS :

"YOU ARE HOW YOU SLURP", ENGAGING PEOPLE TO FIND OUT: WHAT KIND OF PERSONALITIES DO THEY HAVE WHILE EATING NOODLES? FIRST, VIEWERS CAN SELECT DIFFERENT FILMS, BASED ON THEIR OWN WAYS OF EATING NOODLES. IN THE “HOUSE OF LITTLE MOMENTS” NOODLE SHOP, EVERY CUSTOMER HAS HIS/HER WAY OF EATING NOODLES. THE NOODLE SHOP OWNER LOVES TO OBSERVE AND ANALYZE PEOPLE, SUMMARIZING THAT FIVE DIFFERENT WAYS OF EATING NOODLES REPRESENT FIVE DIFFERENT PERSONALITIES. AND CREATED THE BESPOKE RECIPES WHICH ECHOED WITH THEIR MOODS ACCORDING TO THEIR DIFFERENT EATING NOODLE WAYS. WATCHING ADVERTISEMENTS TURN INTO DOING A PERSONALITY TEST, AT THE SAME TIME, VIEWERS CAN ALSO LEARN HOW A BOWL OF INSTANT NOODLES WITH ITS UNCHANGED FLAVOR TURNS INTO A VARIETY OF CREATIVE DISHES.

ENGLISH CONTEXT EXPLANATION :

STARTING IN 2015, WE LAUNCHED A SERIES OF FILMS CALLED "HOUSE OF LITTLE MOMENTS". THE SERIAL FILMS COMBINED CREATIVE UNI NOODLE RECIPES AND AN IMPORTANT IDEA, “FLAVOURED BY MOODS”, SUCCESSFULLY REJUVENATING ITS BRAND IMAGE IN THE YOUNG GENERATION’S MIND AND ALSO BECAME BRAND EQUITY. SERIAL FILMS ARE LAUNCHED EVERY YEAR AND ITS UNIQUE CINEMATIC STORYTELLING AND PROFOUND DIALOGUE HAVE BECOME AN EXCLUSIVE CHARACTERISTIC. IN SEASON FOUR, WE DEVELOPED A NEW APPROACH FROM A NEW INSIGHT - MIXED DIFFERENT WAYS OF EATING NOODLES WITH PSYCHOLOGICAL TESTS. TAIWANESE LOVES TO TAKE PSYCHOLOGICAL TESTS. FOR EXAMPLE, ASTROLOGY, BLOOD TYPE, THE WAY TO WEAR SHOES, THERE ARE TONS OF PSYCHOLOGICAL TESTS SURROUNDING TAIWANESE. BASED ON THAT, WE COME UP WITH AN IDEA THAT DIFFERENT WAYS OF EATING NOODLES REPRESENT DIFFERENT PERSONALITIES, THEN “YOU ARE HOW YOU SLURP” SERIES FILM SHOWED UP. IT TURNS WATCHING ADVERTISEMENTS INTO A PERSONALITY TEST, PROVIDING A FRESH VIEWING EXPERIENCE.