• SUB CATEGORY :
    ORIGINAL MUSIC SCORE
  • COMPANY ENTERING :
    &FRIENDS, JAKARTA
  • TITLE :
    WIN THE FIGHT
  • BRAND :
    HIMALAYA NEEM MASK
  • ADVERTISER :
    HIMALAYA HERBALS INDONESIA
  • AGENCY :
    &FRIENDS, JAKARTA
  • EXECUTIVE CREATIVE DIRECTOR :
    PAUL SIDHARTA
  • COPYWRITER :
    CLARISSA PRANATA/DIDIK NUR ALAMIN
  • ART DIRECTOR :
    MELISA ADISTI/MEIDY AISYAH/PRIYO TRILAKSONO
  • ACCOUNT DIRECTOR :
    YANNE NOVITASARI
  • ACCOUNT EXECUTIVE :
    ANASTASYA BINTARI
  • STRATEGIC PLANNING MANAGER :
    RATU ANJANI
  • FILM PRODUCTION COMPANY :
    PERSONAL, JAKARTA
  • DIRECTOR :
    ATY SAMADIKUN
  • FILM PRODUCER :
    DIAN DP
  • POST-PRODUCTION COMPANY :
    PERSONAL, JAKARTA
  • SPECIAL EFFECTS COMPANY :
    PERSONAL, JAKARTA
  • ANIMATOR :
    ERU TUBAGUS KHOERUMAN
  • ILLUSTRATOR :
    WASTANA HAIKAL
  • SOUND PRODUCTION COMPANY :
    MARDIAL, JAKARTA
  • SOUND DESIGNER :
    MARDIAL
  • SOUND STUDIO PRODUCER :
    MARDIAL
  • LYRIC :
    DIDIK NUR ALAMIN
  • MUSIC COMPOSER :
    MARDIAL
  • MUSIC ARRANGER :
    MARDIAL
  • RAPPER/ARTIST/VOCALIST/LYRIC :
    YACKO
  • ENGLISH SYNOPSIS :
    ACNE IS NOT A HOT TOPIC FOR BEAUTY (ESPECIALLY SKINCARE) BRANDS IN INDONESIA, SINCE WHITENING PRODUCTS ARE MORE POPULAR. HOWEVER, THE FACT IS, ACNE IS ONE OF THE MOST POPULAR SEARCHES IN THE COUNTRY ACCORDING TO GOOGLE TRENDS. IT IS PROVEN BY A COMMUNITY WHO CALL THEMSELVES #ACNEFIGHTERS, AND WE REALIZED THAT ACNE IS EVEN BIGGER THAN JUST A SKIN PROBLEM. IT AFFECTS THEIR MENTAL HEALTH. WE DECIDED TO TAKE A STAND AGAINST ACNE SHAMING. HIMALAYA BECOMES THE PROUD SUPPORTER OF ACNE FIGHTERS. WE CREATED THIS ANTHEM, COLLABORATED BY INDONESIAN FAMOUS FEMALE RAPPER, YACKO AND MARDIAL, THE ONE OF THE HOTTEST MUSIC PRODUCER, SENDING A MESSAGE OF SOLIDARITY TO ALL ACNE FIGHTERS. THE BRIEF WAS TO GAIN AWARENESS FOR HIMALAYA'S PURIFYING NEEM FACE MASK, BUT WE ENDED UP BREAKING THE TABOO IN THE BEAUTY CATEGORY.