SUB CATEGORY :

USE OF MUSIC TRACK

COMPANY ENTERING :

HAVAS IMMERSE KUALA LUMPUR, KUALA LUMPUR

TITLE :

LIBRESSE - KNOW YOUR V

BRAND :

LIBRESSE

ADVERTISER :

VINDA GROUP MALAYSIA

AGENCY :

HAVAS IMMERSE, KUALA LUMPUR

CHIEF CREATIVE OFFICER :

KERRY KHOO

CREATIVE DIRECTOR :

LEE KWEE KEAK

COPYWRITER :

KHALEEQ SARFARAZ/ANGELYN HO

ART DIRECTOR :

FISH ONG

AGENCY PRODUCER :

SYAKEERA HAMID

ACCOUNT DIRECTOR :

FARAH PERANI

ACCOUNT MANAGER :

CHEYENNE LIM

STRATEGIC PLANNING DIRECTOR :

DENNIS KAM

STRATEGIC PLANNER :

BENJAMIN CHEONG

FILM PRODUCTION COMPANY :

DIRECTORS THINK TANK SDN BHD, KUALA LUMPUR

DIRECTOR :

CAROLYN CHON

FILM PRODUCER :

PAT SINGH/TEK NAM

EDITOR :

RAJA AFFENDI

POST-PRODUCTION COMPANY :

POST FELLAS SDN BHD, KUALA LUMPUR

ONLINE ARTIST :

LEE KENT YIN

SOUND PRODUCTION COMPANY :

MAVERIQ AV SDN BHD, KUALA LUMPUR

ENGLISH SYNOPSIS :

A 60 SEC FILM SHOWCASING EVERYDAY MALAYSIAN WOMEN FROM THE 3 MAIN ETHNICITIES, I.E. MALAY, CHINESE AND INDIANS BRAVELY “LOOKING” OR INDIVIDUALLY CONFRONTING THEIR PHYSICAL V-ZONES (FEMALE REPRODUCTIVE ORGANS) IN VARIOUS RELATABLE PUBLIC AND PERSONAL SITUATIONS.

ENGLISH CONTEXT EXPLANATION :

LIBRESSE, A FEMININE CARE BRAND BELIEVES IN CREATING A WORLD WHERE WOMEN CAN LIVE THE WAY THEY WANT, BY BREAKING V-ZONE (FEMALE REPRODUCTIVE SYSTEM) TABOOS. BUT ITS CHALLENGING BECAUSE IN A MUSLIM COUNTRY LIKE MALAYSIA, BEING TOO OPEN ABOUT MENSTRUATION, OFTEN LEADS TO PERIOD SHAMING. TO COUNTER THIS, A FILM WAS CREATED SHOWCASING MALAYSIAN WOMEN BRAVELY "LOOKING" AND UNDERSTANDING THEIR V-ZONES, ESSENTIALLY GETTING TO "KNOW YOUR V". TO ENSURE THIS WAS DONE WITH TASTEFUL ENTERTAINMENT VALUE, THE WOMEN IN THE FILM SANG TO THE TUNE OF RODGERS & HAMMERSTEIN'S "GETTING TO KNOW YOU" SONG FROM THE 1951 MUSICAL, THE KING AND I AS AN ODE TO THEIR JOURNEY OF UNDERSTANDING THE MOST INTIMATE PARTS OF THEIR BODY BETTER.