SUB CATEGORY :

PHOTOGRAPHY

COMPANY ENTERING :

LEPHOTOGRAPHE CO., LTD., BANGKOK

TITLE :

KISS 1

BRAND :

MCDONALD'S

ADVERTISER :

MCTHAI CO.,LTD.

AGENCY :

TBWA\THAILAND, BANGKOK

CHIEF CREATIVE OFFICER :

VERADIS VINYARATN/GIGI LEE/MELVIN MANGADA

EXECUTIVE CREATIVE DIRECTOR :

CHANATTHAPOL TIENSRI

CREATIVE DIRECTOR :

PANUPAK SIRIPAKDEE

COPYWRITER :

VERADIS VINYARATN/CHANATTHAPOL TIENSRI/
RONNAPOP CHAIYANANT/THANANWATCH VIPASSUWAN/
PHANISA WANGSUK

ART DIRECTOR :

GIGI LEE/MELVIN MANGADA/PANUPAK SIRIPAKDEE/
KUNANUN MANUSUTTHIPONG/DETHRITT LIMSIRIPHAN/
DISSAPON SARKORN

AGENCY PRODUCER :

WERAWAT RANGRUKTHAM/PATTARANUCH NOIMEECHAROEN

BUSINESS DIRECTOR :

SAITHIP SURAVINON

ACCOUNT DIRECTOR :

PIMRUETAI AKARAWATSOONTHORN

SENIOR ACCOUNT EXECUTIVE :

NAPASNAN THANAKONRUNGWIT

PRINT PRODUCTION COMPANY :

LE PHOTOGRAPHE, BANGKOK/VISIONARY BANGKOK, BANGKOK

PHOTOGRAPHER :

VIRUNAN CHIDDAYCHA

ASSISTANT PHOTOGRAPHER :

SURAPUN THUSSANASRIWORAKARN/TANAPHON RINNAJID/
USA BUAPLI/WATTANACHOK CHUMKUA/ATSANEE SRIMUANG

RETOUCHER :

VISIONARY BANGKOK

PRINT PRODUCER :

NARTNADA SUKCHANTHOR

ENGLISH CONTEXT EXPLANATION :

MCD KISSING SYNOPSIS MCDONALD’S HAS ALWAYS BELIEVED IN LOVE, AS REFLECTED IN OUR BRAND’S SLOGAN, “I’M LOVIN’ IT”. HOWEVER, THAT LOVE IS NOT RESERVED FOR ONLY PEOPLE BUT THE LOVE BETWEEN YOU AND YOUR MCDONALD’S BURGER. THIS IS WHAT OUR CAMPAIGN SETS OUT TO SHOW: THE VISUAL IMPACT OF THE ROMANTIC MOMENT BETWEEN OUR CONSUMERS AND OUR ICONIC BURGERS. THE SCENARIO IS CREATED IN CLOSE-UP SHOT TO EMPHASIZE THE ROMANTIC EMOTION. ALSO THE LOW-KEY STYLE EMBODIES THE SENSE OF INTIMACY AND THE USE OF LIGHTING TO ILLUSTRATE THE EMOTIONAL PERSPECTIVE, FOCUSING AT THE KISS.