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  • SUB CATEGORY :
    DIGITAL & INTERACTIVE DESIGN
  • COMPANY ENTERING :
    INNOCEAN WORLDWIDE, SEOUL
  • TITLE :
    SOLAR FOREST
  • BRAND :
    HANWHA
  • ADVERTISER :
    HANWHA
  • AGENCY :
    INNOCEAN WORLDWIDE, SEOUL
  • CHIEF CREATIVE OFFICER :
    JUNG A KIM
  • CREATIVE TECHNOLOGIST :
    HYE-DONG ROH
  • COPYWRITER :
    DOYU YANG/SEHEE KIM
  • ART DIRECTOR :
    NARI MOON/HA YONG JUNG/JONGKYU MYUNG
  • AGENCY PRODUCER :
    BAE-SUNG KIM
  • ACCOUNT EXECUTIVE :
    SEON JEONG MIN/BITNAWA YU/SA RANG KIM/YOUN-SOO PARK/ZU YOUNG PAE/YUNINA PARK/SU YUN LEE
  • PROJECT MANAGER :
    SEONHWA HWANG
  • FILM PRODUCTION COMPANY :
    PLANIT PRODUCTION., SEOUL
  • DIRECTOR :
    SANGIL KIM
  • ASSISTANT DIRECTOR :
    JAEMIN KWAK
  • PRODUCER :
    YOUNG HWI SEO
  • POST-PRODUCTION COMPANY :
    LINEHOLIC CORP., SEOUL
  • TECH DIRECTOR :
    HAN-JUN JUNG
  • BACKGROUND OVERVIEW :
    IN THE PAST 10 YEARS, HANWHA, A WORLD-LEADING SOLAR SOLUTION PROVIDER HAS BEEN CAMPAIGNING TO CREATE A FOREST BY ONLY USING SOLAR ENERGY. HOWEVER, DUE TO THE PANDEMIC, THIS YEAR’S CAMPAIGN WAS IN DANGER OF BEING CANCELED. WITH THE PLAN AFFECTED BY COVID-19, WE DECIDED TO CONCENTRATE INSTEAD ON ONLINE CAMPAIGN PROMOTION FOR MORE AWARENESS AND PARTICIPATION. IN THIS REGARD, WE LAUNCHED A GAME APP 'THE SOLAR FOREST' THAT PLANTS VIRTUAL TREES AND DONATES THEM TO THE ACTUAL FOREST. THE PURPOSE OF THE SOLAR FOREST APP IS TO TRANSFORM HANWHA'S TREE PLANTING CAMPAIGN INTO DIGITAL SO THAT PEOPLE CAN PARTICIPATE SAFELY, ENJOYABLY, AND PERSISTENTLY IN THE TREE-PLANTING CAMPAIGN AMID THE PANDEMIC. THE KEY IDEA OF THIS GAME WAS TO GAMIFY HANWHA’S SOLAR-POWERED FORESTATION METHOD BY USING A LIGHT SENSOR OF SMART DEVICES. THROUGH THE SOLAR FOREST APP, WE WERE ABLE TO INFORM MORE PEOPLE ABOUT HANWHA’S ECO-FRIENDLY FORESTATION METHOD. EVEN IF THE GAME IS DEVELOPED FOR THE PUBLIC INTEREST, THE GAME ITSELF MUST BE ENTERTAINING FOR COUNTLESS PEOPLE TO PARTICIPATE. SO WE DESIGNATED THE ATMOSPHERE OF THIS GAME TO PROVIDE RELAXING EXPERIENCE AND CREATED THE INTERFACE BY CAREFULLY CURATING THE GAME COLOR, TONE, GARDEN DESIGN, BACKGROUND MUSIC WITH FOREST ASMR SO THAT USERS CAN FEEL SOOTHED.