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  • SUB CATEGORY :
    VIRAL VDO
  • COMPANY ENTERING :
    TAPROOT DENTSU, MUMBAI
  • TITLE :
    POOJA DIDI
  • BRAND :
    FACEBOOK
  • ADVERTISER :
    FACEBOOK
  • AGENCY :
    TAPROOT DENTSU, MUMBAI
  • CHIEF EXECUTIVE OFFICER :
    UMESH SHRIKHANDE
  • HEAD OF OFFICE :
    AYESHA GHOSH
  • CHIEF CREATIVE OFFICER :
    SANTOSH PADHI/AGNELLO DIAS
  • EXECUTIVE CREATIVE DIRECTOR :
    PALLAVI CHAKRAVARTI
  • CREATIVE DIRECTOR :
    NEERAJ KANITKAR
  • COPYWRITER :
    NEERAJ KANITKAR
  • ACCOUNT DIRECTOR :
    RADHIKA SABHERWAL/HEMANT JOSHI
  • ACCOUNT MANAGER :
    ANA IMAN
  • STRATEGIC PLANNING DIRECTOR :
    SHASHANK LANJEKAR
  • MEDIA AGENCY :
    MINDSHARE, MUMBAI
  • MINDSHARE TEAM :
    PROGRAMMATIC/AD OPS/BIDDABLE
  • MEDIA PLANNING DIRECTOR :
    ASHISH SINGH
  • MEDIA PLANNING MANAGER :
    SNEHA SINGH
  • MEDIA PLANNER :
    SNEHA SINGH
  • FACEBOOK COMMUNICATIONS PLANNING MANAGER :
    JAMIE UTZINGER
  • FACEBOOK PLATFORM BUYING MANAGER :
    MAIRA VIEIRA
  • PR AGENCY :
    20:20 MSL, DELHI
  • PR DIRECTOR :
    NAUSHI AHMED
  • PR MANAGER :
    ABHISHEK CHAUHAN/PRATEEK SHARMA
  • EXECUTIVE PR :
    RISHABH ARYA
  • PR SPECIALIST :
    ROSHNI SETH
  • FACEBOOK COMMUNICATIONS MANAGER :
    PRIYANKA WAGHRE
  • FILM PRODUCTION COMPANY :
    CHROME PICTURES, MUMBAI
  • DIRECTOR :
    AMIT SHARMA
  • CINEMATOGRAPHER :
    TUSHAR KANTI RAY
  • GAFFER :
    SIBY
  • CHIEF ASSISTANT DIRECTOR :
    DEEPAK MAGOO
  • AD TEAM :
    BHAVYTAVYA SAKHLANI/RISHABH JAIN/
    ANGADVEER SURENDRANATH/AKSHITA BHATKAR
  • DA :
    ROOPALI SINGHAL
  • FILM PRODUCER :
    NAPOLEAN DANIEL AMANNA
  • ASSOCIATE PRODUCER :
    AADIL.M
  • PRODUCTION DESIGNER :
    VINAY NARKAR/NIYOTI UPADHYE
  • POST-PRODUCTION COMPANY :
    PLANET CHROME, MUMBAI
  • EDITOR :
    SHAHNAWAZ MOSANI
  • ONLINE :
    AJINKYA JADHAV
  • COLORIST :
    NAVIN SHETTY
  • POST PRODUCER :
    DUTTA YEWALE
  • DI :
    NAVIN NUBE STUDIO
  • VISUAL EFFECTS :
    NUBE STUDIO
  • COMPUTER ARTIST :
    SHUBHAM SHETTY (SALLY’S STUDIO)
  • SOUND DESIGNER :
    DEVANG RACHH (TONEWORK)/RISHABH BOSE
  • LYRIC :
    SIDHANT MAGO
  • MUSIC COMPOSER :
    SIDHANT MAGO/MAYANK MEHRA (MIKELAL)
  • SINGER :
    MADHUBANTI BAGCHI/HARSHAL VYAS
  • INSTRUMENTS :
    CHINTOO SINGH WASIR
  • ENGLISH CONTEXT EXPLANATION :
    FOR DIWALI – THE FESTIVAL OF PROSPERITY, IN THE KIND OF YEAR THAT IS 2020, WE WANTED TO TELL A STORY THAT CAPTURED THE VERY ESSENCE OF WHAT SO MANY AMONGST US HAVE BEEN DOING. WHICH IS, THEY’VE BEEN COMING TOGETHER AND SELFLESSLY GOING THE EXTRA MILE TO BE THERE FOR OTHERS. THE FILM IS A TRIBUTE TO ALL THOSE WHO’VE HARNESSED THE POWER OF FACEBOOK TO AMPLIFY THE GOOD WITHIN US FOR THE GREATER GOOD. AND BROUGHT TO LIFE THE INDIAN TRUISM THAT PROSPERITY TOO GROWS ONLY WHEN SHARED WITH OTHERS. THIS IS THE STORY OF THE 28-YEAR-OLD POOJA AND THE PEOPLE (WHO’VE BEEN LAID OFF) THAT SHE KEEPS HIRING (EVEN THOUGH SHE DOESN’T NEED THEM) THROUGH THE HARD MONTHS OF 2020, AT GREAT PERSONAL COST AND HOW THOSE PEOPLE COME TOGETHER AND COME THROUGH FOR HER.
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