• SUB CATEGORY :
    INTERNET FILM: RETAIL, TRAVEL, LEISURE & COMMUNICATION MEDIA
  • COMPANY ENTERING :
    WOLF BANGKOK, BANGKOK
  • TITLE :
    SHOP UNFRIEND
  • BRAND :
    CENTRAL MIDNIGHT SALE
  • ADVERTISER :
    CENTRAL DEPARTMENT STORE
  • AGENCY :
    WOLF BKK, BANGKOK
  • MANAGING DIRECTOR :
    PHANNIKA VONGSAYAN
  • CHIEF CREATIVE OFFICER :
    TORSAK CHUENPRAPAR
  • CREATIVE DIRECTOR :
    KANIT MINGMUANG
  • CREATIVE GROUP HEAD :
    PAWARES VESSUKANMANUKUL/WOOTTIPONG LAMANGTHONG
  • COPYWRITER :
    KANIT MINGMUANG/CHANANCHIDA PATTARAKIATIKUN/
    PHACHARA SAOTHAYANAN
  • ART DIRECTOR :
    TORSAK CHUENPRAPAR/ONANONG KLAYSUBAN/CHAYAPORN WANGCHANA
  • AGENCY PRODUCER :
    CHANAPAT SRABUA
  • BUSINESS DIRECTOR :
    CHONLATID SAENGHIRAN
  • ACCOUNT MANAGER :
    THOSSAPORN KAEWNURACHADASORN
  • ACCOUNT EXECUTIVE :
    SURATCHANA KHUMPOK
  • FILM PRODUCTION COMPANY :
    FACTORY01, BANGKOK
  • DIRECTOR :
    WUTHISAK ANARNKAPORN
  • ENGLISH SYNOPSIS :
    TO FIGHT IN A BATTLEFIELD OF BLACK FRIDAY SALE, WE TURNED MIDNIGHT SALE INTO SOMETHING BOLDER THAN USUAL: BLACK MIDNIGHT SALE.
    THE INSIGHTFUL STORY OF TWO BEST FRIENDS WHEN THEY WANT TO BUY THE SAME THING ON THE WAY TO THE BLACK MIDNIGHT SALE. AS DARK AS ITS NAME, NEEDLESS TO SAY, THEY DO EVERY UNEXPECTED THING JUST NOT TO MAKE IT TO SHOP TOGETHER, BECAUSE FRIENDSHIP IS FOREVER, EXCEPT ON SALE DAYS!
  • ENGLISH CONTEXT EXPLANATION :
    DURING THE HARD TIME IN THAILAND AND THE WORLD, FROM PANDEMIC TO POLITICS, THE LAST THING THAT EVERYONE EVER WANT IS ANOTHER BAD NEWS. THE MOST THAT COMMERCIAL CAN DO SO FAR IS TO GIVE THEM A FEW MINUTES OF ENJOYMENT. WE CRAFTED ON THE STORY AND DIALOGUE BETWEEN TWO FRIENDS IN ORDER TO MAXIMIZE ENTERTAINMENT VALUE OF THE FILM.
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