• SUB CATEGORY :
    INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    THE LEO BURNETT GROUP THAILAND, BANGKOK
  • TITLE :
    GUNFIGHT
  • BRAND :
    STOP SMOKING FOR GOOD
  • ADVERTISER :
    THAI HEALTH PROMOTION FOUNDATION
  • AGENCY :
    ALPHA 245 THAILAND, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SOMPAT TRISADIKUN
  • EXECUTIVE CREATIVE DIRECTOR :
    ARIYAWAT JUNTARATIP
  • CREATIVE DIRECTOR :
    SARUT YUNGCHAROEN
  • COPYWRITER :
    KITTINAT PRASOMSAP
  • ART DIRECTOR :
    SOMPAT TRISADIKUN/ARIYAWAT JUNTARATIP/
    SARUT YUNGCHAROEN/PRADIPA CHARNPINYO/
    NARARUT OPASPRAYOON
  • AGENCY PRODUCER :
    SOMPETCH NUNTASINLAPACHAI
  • EDITOR :
    KEMACHAD GUNPAI
  • ACCOUNT MANAGEMENT DIRECTOR :
    TIDA VIBULVANICH
  • ACCOUNT DIRECTOR :
    KANITTA CHARTPONG
  • ACCOUNT MANAGER :
    VEERIN LERTSIRIMONGKONKUL
  • ACCOUNT EXECUTIVE :
    MAYTHAVEE JARIYANOPPANAN
  • FILM PRODUCTION COMPANY :
    FACTORY01, BANGKOK
  • DIRECTOR :
    WUTHISAK ANARNKAPORN
  • CINEMATOGRAPHER :
    PASIT TANDAECHANURAT
  • FILM PRODUCER :
    RUNGTAWAN NANTHASAEN
  • POST-PRODUCTION COMPANY :
    MATAD CO., LTD., BANGKOK
  • EDITOR :
    SIPPANART OLARNSARITKUL
  • ENGLISH SYNOPSIS :
    CHET WALKED TOWARDS FAI, WHO WAS SMOKING CALMLY AT THE END OF THE TRAIN, AND ASKED FOR A PISTOL DUEL. BEFORE THE FIGHT STARTED, BOTH OF THEM WERE ABOUT TO DRAW GUNS OUT FROM THEIR HOLSTERS, CHET AND ALL THE VILLAGERS SUDDENLY PASSED OUT AND FELL TO THE GROUND. FAI WAS CONFUSED ABOUT HOW THIS HAPPENED, SINCE THEIR GUNS ARE IN THE HOLSTERS. SHORTLY, A YOUNG MAN, AS A REPRESENTATIVE OF THE NEW GENERATION, APPEARED WITH A MEASURING TAPE AND STARTING TO MEASURE THE DISTANCE OF THE CRIME SCENE. THEN HE STOPPED AT FAI, WHO STILL HAS A CIGARETTE IN HIS HAND, AND REALIZED THAT THIS CIGARETTE MUST BE THE SUSPICIOUS WEAPON THAT MASSACRED CHET AND ALL THE PASSENGERS WITH SMOKE FROM A LIT CIGARETTE THAT SPREAD FURTHER THAN ANYONE COULD IMAGINE.
  • ENGLISH CONTEXT EXPLANATION :
    FOR MANY YEARS THAI PEOPLE HAVE BEEN EDUCATING ABOUT DANGER OF SECONDHAND SMOKE. HOWEVER, WHAT THEY YET DON’T KNOW IS THAT THE TOXIC SMOKE TRAVEL FARTHER THAN THEY IMA-GINES AND FARAWAY DOESN’T MEAN SAFE.
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