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SUB CATEGORY :
LOTUS ROOTS
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COMPANY ENTERING :
FINCH, SYDNEY
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TITLE :
KUPU TELL YOUR STORY
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BRAND :
SPARK
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ADVERTISER :
SPARK
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AGENCY :
COLENSO BBDO, AUCKLAND
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CHIEF CREATIVE OFFICER :
NICK WORTHINGTON
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EXECUTIVE CREATIVE DIRECTOR :
DAN WRIGHT
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FILM PRODUCTION COMPANY :
FINCH, SYDNEY
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DIRECTOR :
ZIA MANDVIWALLA
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CINEMATOGRAPHER :
ZIGA ZUPANIC
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EXECUTIVE PRODUCER :
JIMENA MURRAY
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POST-PRODUCTION COMPANY :
PERCEPTUAL ENGINEERING, AUCKLAND
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EDITOR :
TIM MAUGER
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ONLINE :
JON BAXTER (PERCEPTUAL ENGINEERING)
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COLORIST :
MATIC PRUSNIK
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SOUND PRODUCTION COMPANY :
FRANKLIN RD, AUCKLAND
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SOUND ENGINEER :
SHANE TAIPARI
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MUSIC COMPOSER :
CAM BALLANTYNE AT BEATWORMS
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CULTURAL CONTEXT EXPLANATION :
THE CAMPAIGN, WITH COLENSO BBDO, INSPIRES USERS TO WEAVE UP TO FOUR OF THEIR OWN PHOTOS TOGETHER INTO STORIES TO BE SHARED WITH FRIENDS USING SPARK’S BREAKTHROUGH TE REO MĀORI TRANSLATION APP, KUPU.
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ENGLISH SYNOPSIS :
THE CAMPAIGN’S LAUNCH AV TELLS THE STORY OF TAN, AN IMMIGRANT TO NEW ZEALAND WHO LEARNS TE REO MĀORI IN ORDER TO ASK HIS PARTNER’S WHĀNAU FOR PERMISSION TO ASK HER HAND IN MARRIAGE. THE TWIST; IT’S NOT HER PARENTS HE’S ASKING, BUT HER TEENAGE DAUGHTERS. KUPU IS THE FIRST STEP IN HIS JOURNEY TO LEARNING TE REO MĀORI, AND AS HE PROGRESSES, HE FINDS HIS PLACE NOT JUST IN THE FAMILY, BUT IN TE AO MĀORI.
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