SUB CATEGORY :

USE OF SOCIAL FOR MOBILE

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

TIKTIONARY

BRAND :

TIKTOK

ADVERTISER :

BYTEDANCE KK

BRAND/CLIENT :

BYTEDANCE KK, TOKYO

AGENCY :

DENTSU INC., TOKYO

ADVERTISING OPERATION DIVISION DIRECTOR :

AYAMI WADA (BYTEDANCE KK)

EXECUTIVE CREATIVE DIRECTOR :

YASUHARU SASAKI (DENTSU INC.)/AKIRA SUZUKI (BYTEDANCE KK)

CREATIVE DIRECTOR :

KOJIRO KIZU (DENTSU INC.)/NORIO ICHIKAWA (BYTEDANCE KK)

COPYWRITER :

YUKI ABE (DENTSU INC.)

ENGLISH COPYWRITER :

ZAL SETHNA (SOLI CONSULTANTS INC.)

ART DIRECTOR :

EMI KAMINAGA (DENTSU EAST JAPAN INC.)/
SHINGO FUKUSHIMA (PYRAMID FILM QUADRA INC.)

CREATIVE PRODUCER :

SHOTA MATSUMOTO (DENTSU CREATIVE FORCE INC.)/
TAKASHI KIBE (BYTEDANCE KK)

BUSINESS PRODUCER :

JING WANG (BYTEDANCE KK)/MASUMI OTAKI (BYTEDANCE KK)

PRODUCER :

MASAO OHDE (TOHOKUSHINSHA FILM CORPORATION)/
KOSUKE HAYASHI (PYRAMID FILM QUADRA INC.)/
NAKAJIMA SHOHEI (ADBRAIN INC.)

ASSISTANT PRODUCER :

TAKERO SAKAI (PYRAMID FILM QUADRA INC.)

TECHNICAL DIRECTOR :

YOSHITAKA KAWANO (PYRAMID FILM QUADRA INC.)

DESIGNER :

CHIULING WANG (PYRAMID FILM QUADRA INC.)/
HARUNA MASUDA (ADBRAIN INC.)/
KANA MIYA (ADBRAIN INC.)

CLIENT SOLUTION MANAGER :

KENJI IIDUKA (BYTEDANCE KK)

ACCOUNT DIRECTOR :

CHIAKI TAMURA (BYTEDANCE KK)

MARKETING STRATEGY DIRECTOR :

NAN GENG (BYTEDANCE KK)

MARKETING STRATEGY MANAGER :

XIAOBIN LIU (BYTEDANCE KK)/ASHLEY WANG (BYTEDANCE KK)

STRATEGIST :

JUNTA YOSHIKAWA (DENTSU INC.)

PR CONSULTANT :

AKARI SUDA (PLATINUM INC.)/MIKA KITASHIMA (PLATINUM INC.)

PR DIRECTOR :

YUYA HAMAMURA (PLATINUM INC.)

DIRECTOR OF COMMUNICATIONS, JAPAN :

RYUNOSUKE GOTO (BYTEDANCE KK)

HEAD OF PUBLIC POLICY, JAPAN, KOREA AND MONGOLIA :

TAKUYA TAMAGUCHI (BYTEDANCE KK)

MONETIZE OPERATION MANAGER :

MASUMI KAKIZAWA (BYTEDANCE KK)

DIGITAL PRODUCTION COMPANY :

PYRAMID FILM QUADRA INC., TOKYO

PRODUCT DESIGN COMPANY :

ADBRAIN INC., TOKYO

PR AGENCY :

PLATINUM INC., TOKYO

FILM PRODUCTION COMPANY :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

DIRECTOR :

MASAYUKI KONDO (TOHOKUSHINSHA FILM CORPORATION)

PRODUCTION MANAGER :

MEI CHIBA (TOHOKUSHINSHA FILM CORPORATION)/
WAKANA TAKASHIMA (TOHOKUSHINSHA FILM CORPORATION)

ENGLISH CONTEXT EXPLANATION :

THE DICTIONARIES WE USE TO UNDERSTAND THE WORLD CAN BE LIMITING. SOMETIMES, THE DEFINITIONS ARE SO VAGUE AS TO MAKE YOU WONDER—WHAT DOES THAT ACTUALLY MEAN? AT OTHER TIMES, THE DEFINITIONS ARE DANGEROUSLY OUTDATED, INADVERTENTLY PROMOTING DISCRIMINATORY VIEWS THAT ARE HARMFUL TO OTHERS. FOR EXAMPLE, IN JAPANESE DICTIONARIES, THE WORD FOR “MARRIAGE” IS STILL DEFINED AS “A UNION BETWEEN MAN AND WOMAN.” IN A CONNECTED WORLD WHERE WE HAVE ACCESS TO THE EXPERIENCES OF SO MANY DIFFERENT PEOPLE, PERHAPS WORDS ARE NO LONGER ENOUGH TO CONVEY THE BREADTH OF A CONCEPT OR IDEA.

URL :

http://tiktionary.com/