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  • SUB CATEGORY :
    RETAIL
  • COMPANY ENTERING :
    TBWA (THAILAND) CO.,LTD, BANGKOK
  • TITLE :
    BURGER & ME CAMPAIGN
  • BRAND :
    MCDONALD'S
  • ADVERTISER :
    MCTHAI CO.,LTD.
  • AGENCY :
    TBWA\THAILAND, BANGKOK
  • CHIEF CREATIVE OFFICER :
    VERADIS VINYARATN/GIGI LEE/MELVIN MANGADA
  • EXECUTIVE CREATIVE DIRECTOR :
    CHANATTHAPOL TIENSRI
  • CREATIVE DIRECTOR :
    PANUPAK SIRIPAKDEE
  • COPYWRITER :
    VERADIS VINYARATN/CHANATTHAPOL TIENSRI/
    RONNAPOP CHAIYANANT/THANANWATCH VIPASSUWAN/
    PHANISA WANGSUK
  • ART DIRECTOR :
    GIGI LEE/MELVIN MANGADA/PANUPAK SIRIPAKDEE/
    KUNANUN MANUSUTTHIPONG/DETHRITT LIMSIRIPHAN/
    DISSAPON SARKORN
  • AGENCY PRODUCER :
    WERAWAT RANGRUKTHAM/PATTARANUCH NOIMEECHAROEN
  • BUSINESS DIRECTOR :
    SAITHIP SURAVINON
  • ACCOUNT DIRECTOR :
    PIMRUETAI AKARAWATSOONTHORN
  • SENIOR ACCOUNT EXECUTIVE :
    NAPASNAN THANAKONRUNGWIT
  • PRINT PRODUCTION COMPANY :
    LE PHOTOGRAPHE, BANGKOK/VISIONARY BANGKOK, BANGKOK
  • PHOTOGRAPHER :
    VIRUNAN CHIDDAYCHA
  • ASSISTANT PHOTOGRAPHER :
    SURAPUN THUSSANASRIWORAKARN/TANAPHON RINNAJID/
    USA BUAPLI/WATTANACHOK CHUMKUA/ATSANEE SRIMUANG
  • RETOUCHER :
    VISIONARY BANGKOK
  • PRINT PRODUCER :
    NARTNADA SUKCHANTHOR
  • FOOD STYLIST :
    THUNYALUCK QUWAJANTRANUND
  • ENGLISH CONTEXT EXPLANATION :
    MCDONALD’S HAS ALWAYS BELIEVED IN LOVE, AS REFLECTED IN OUR BRAND’S SLOGAN, “I’M LOVIN’ IT”. HOWEVER, THAT LOVE IS NOT RESERVED FOR ONLY PEOPLE BUT THE LOVE BETWEEN YOU AND YOUR MCDONALD’S BURGER. THIS IS WHAT OUR CAMPAIGN SETS OUT TO SHOW: THE VISUAL IMPACT OF THE ROMANTIC MOMENT BETWEEN OUR CONSUMERS AND OUR ICONIC BURGERS. BUT, WHAT WOULD BE THE BEST DATE TO LAUNCH OUR CAMPAIGN? WELL, IT’S DEFINITELY VALENTINE’S DAY, THE DAY OF LOVE!