SUB CATEGORY :

RETAIL

COMPANY ENTERING :

HAKUHODO INDONESIA, JAKARTA

TITLE :

FLAVOUR OF HOME CAMPAIGN

BRAND :

SUSHI SEI

ADVERTISER :

SUSHI SEI

AGENCY :

HAKUHODO INDONESIA, JAKARTA

CHIEF CREATIVE OFFICER :

WOON HOH

EXECUTIVE CREATIVE DIRECTOR :

CHOW KOK KEONG

CREATIVE DIRECTOR :

FAJAR NOOR FATHJRI

COPYWRITER :

CHOW KOK KEONG/TAN JIT SENG

ART DIRECTOR :

CHOW KOK KEONG/NIKHOLAS ALVIYANTO/WOON HOH/NICHOLAS KOSASIH

AGENCY PRODUCER :

GEMA MUTTAQIN/FIRSTI AYU

DESIGNER :

LIM WHAY YIN/CHING KAI SIENG/CHOW KOK KEONG/NIKHOLAS ALVIYANTO

ILLUSTRATOR :

LIM WHAY YIN/CHING KAI SIENG/NIKHOLAS ALVIYANTO

ACCOUNT DIRECTOR :

KEN HORINOUCHI/EUVINE WINARNI

ANIMATOR :

JOY HARTONO

SOUND PRODUCTION COMPANY :

SOUND VILLAGE, JAKARTA

ENGLISH CONTEXT EXPLANATION :

UNTIL YOU’RE MISSING HOME, YOU WON’T KNOW WHAT IT’S LIKE TO YEARN OR HOMETOWN FOOD. BECAUSE OF THE COVID-19 PANDEMIC, OVER 10,000 JAPANESE EXPATRIATES ARE LEFT STRANDED IN JAKARTA AND WE BRING TO THEM THE AUTHENTIC TASTE OF HOME, COURTESY OF A CELEBRATED JAPANESE CHEF. WE CONVEYED THE THOUGHT, “FLAVOURS OF HOME” IN OUR PRINT AND POSTER CAMPAIGN WHICH FEATURED SUSHI-INSPIRED ELEMENTS IN VARIOUS PICTURESQUE SETTINGS REMINISCENT OF THEIR HOMETOWNS WHICH INVARIABLY EVOKED THEIR EMOTIONS WITH A DISPLAY OF VISUAL FEAST.