WITH THE DIGITAL REVOLUTION AND THE ADVANCEMENT IN SMARTPHONES TODAY, PEOPLE WITHOUT EXPENSIVE EQUIPMENT AND EXPERT KNOWLEDGE CAN BECOME CREATIVE ARTIST. THIS HAS TAKEN HOLD PARTICULARLY IN THE FIELD OF PHOTOGRAPHY WITH INSTAGRAM AND OTHER SOCIAL PLATFORMS WHERE WE SEE MANY ACTIVELY WORKING AS PROFESSIONAL PHOTOGRAPHERS. IN CONTRAST, VIDEOGRAPHY REQUIRES MORE EXPERT KNOWLEDGE AND SKILLS IN SHOOT AND EDIT WHICH MAKES IT MORE CHALLENGING FOR PEOPLE TO TAKE ON THE ART FORM. WITH THE BELIEF OF “INFINITE ABILITY TO IMAGINE FOR ALL,” ADOBE SUPPORTS CREATORS WITH SOFTWARE TO CREATE IMAGES, EDIT VIDEOS, AND PRODUCE DESIGNS. TO THIS END, THEY HAVE DEVELOPED AND ARE PROMOTING THE VIDEO APP, PREMIERE RUSH, WHICH IS A GREAT WAY FOR ANYONE TO EASILY EDIT VIDEO ON THEIR SMARTPHONES.