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SUB CATEGORY :
USE OF TECHNOLOGY FOR MOBILE
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COMPANY ENTERING :
INNOCEAN WORLDWIDE, SEOUL
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TITLE :
MASK ID
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BRAND :
DAL.KOMM CAFE/MINISTRY OF HEALTH AND WELFARE &
KOREA ASSOCIATION OF SOCIAL WELFARE CENTERS
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ADVERTISER :
DAL.KOMM CAFE/MINISTRY OF HEALTH AND WELFARE &
KOREA ASSOCIATION OF SOCIAL WELFARE CENTERS
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AGENCY :
INNOCEAN WORLDWIDE, SEOUL
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CHIEF CREATIVE OFFICER :
JUNG A KIM
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CREATIVE TEAM :
HAYOUNG CHANG/DAHOON SON
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ART DIRECTOR :
NARI MOON/HA YONG JUNG
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COPYWRITER :
DOYU YANG/SEUNG HA RHEE
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AGENCY PRODUCER :
BAE-SUNG KIM
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CREATIVE TECHNOLOGIST :
HYE-DONG ROH/HONAM KIM/SEONHWA HWANG
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DIGITAL MEDIA PLANNER :
MINGYEONG KIM
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ACCOUNT MANAGER :
YUJIN NAM
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FILM PRODUCTION COMPANY :
PLANIT PRODUCTION, SEOUL
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DIRECTOR :
SANGIL KIM
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DIRECTOR OF PHOTOGRAPHY :
JUNHO EOM
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GAFFER :
DONG SOON PARK/JUNIL LEE/CHOON MO SUNG/TAE KYEONG KIM
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1ST ASSISTANT DIRECTOR :
SANG HYEOK KIM
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2ND ASSISTANT DIRECTOR :
JEONG YEON KO
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3RD ASSISTANT DIRECTOR :
HEE YOUNG JANG
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FILM PRODUCER :
YOUNG HWI SEO
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ENGLISH CONTEXT EXPLANATION :
THE RISK OF COVID-19 INFECTION IS FAR MORE DANGEROUS INDOORS COMPARED TO OUTDOORS. HOWEVER, WHILE DINING IN CAFES OR RESTAURANTS, IT IS EASY TO TAKE OFF THE MASKS(ONLY 12% WEAR MASKS IN CAFES), CAUSING THE CAFES IN KOREA TO BECOME THE EPICENTER OF COVID-19 GROUP INFECTIONS.
AS A RESULT, DALKOMM CAFE, KOREA’S LEADING CAFE FRANCHISE, FACED A 40% DECREASE IN SALES SINCE THE BEGINNING OF THE PANDEMIC. THUS, DAL.KOMM CAFE DEVELOPED A UNIQUE WEB APP FOR FREE WI-FI CONNECTION SO THAT THE VISITORS CAN VOLUNTARILY CONTINUE TO WEAR MASKS WHILE STAYING IN CAFES.
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