SUB CATEGORY :

POSTER

COMPANY ENTERING :

OGILVY GROUP THAILAND, BANGKOK

TITLE :

NO PESTS ALLOWED

BRAND :

GOO GO GREEN

ADVERTISER :

LIVE LONG LIFE CO.,LTD.

AGENCY :

OGILVY GROUP THAILAND, BANGKOK

MANAGING DIRECTOR :

JIRAVARA VIRAYAVARDHANA

CHIEF CREATIVE OFFICER :

NOPADOL SRIKIEATIKAJOHN

EXECUTIVE CREATIVE DIRECTOR :

GUMPON LAKSANAJINDA

CREATIVE DIRECTOR :

WORARIT BOONPIROM

ART DIRECTOR :

NOPADOL SRIKIEATIKAJOHN/GUMPON LAKSANAJINDA

COPYWRITER :

THANACHAI SHAVITRANURUK

AGENCY PRODUCER :

KANNIKA MONGKOLRATTANACHART

DESIGNER :

WORARIT BOONPIROM/SITTICHOKESOMKIATCHAROEN

ACCOUNT MANAGER :

SASIRIN BORWORNCHOKCHAI

STRATEGIC PLANNING MANAGER :

BODIN WITTA

STRATEGIC PLANNER :

VARISARA SRISUKH

PRINT PRODUCTION COMPANY :

ILLUSION CGI STUDIO, BANGKOK

PHOTOGRAPHER :

ILLUSION CGI STUDIO

RETOUCHER :

ILLUSION CGI STUDIO

ILLUSTRATOR :

ILLUSION CGI STUDIO

BACKGROUND OVERVIEW :

Thailand’s high humidity throughout the year results in an average of 1 million people experiencing diarrhea annually. Food is another language in Thai culture – food offered as a welcome, while leftovers are wrapped with cling film to keep it fresh and avoid food becoming stale. However, consumers only look for cling films that claim tensile benefits to keep them fresh without knowing that they are too fragile to stop insects from entering. ‘Goo Go Green’ is the leading brand for plastic wraps in the Thai market, with a notable product line of food films for the household.