SUB CATEGORY :

INTEGRATED DESIGN CAMPAIGN

COMPANY ENTERING :

BWM ISOBAR, SYDNEY

TITLE :

DISEASE DILEMMAS

BRAND :

GARVAN INSTITUTE OF MEDICAL RESEARCH

ADVERTISER :

GARVAN INSTITUTE OF MEDICAL RESEARCH

AGENCY :

BWM ISOBAR, SYDNEY

MANAGING DIRECTOR :

BRENT KERBY

DIRECTOR, GARVAN RESEARCH FOUNDATION :

MARA-JEAN TILLEY

DEPUTY DIRECTOR, GARVAN RESEARCH FOUNDATION :

BRAD TIMMS

CHIEF CREATIVE OFFICER :

ROB BELGIOVANE

EXECUTIVE CREATIVE DIRECTOR :

MARCUS TESORIERO

CREATIVE DIRECTOR :

OSKAR WESTERDAL/JON FOYE

ART DIRECTOR :

OSKAR WESTERDAL/JON FOYE

DIGITAL ART DIRECTOR :

THOMAS DENG

AGENCY PRODUCER :

MARGOT FITZPATRICK/EMMA DURLACHER/LAUREN REILLY

WEBSITE CHIEF ENGAGEMENT DIRECTOR :

ELAINE LOKE

WEBSITE PROJECT MANAGER :

RITIKA JHAVER

WEB DEVELOPER :

RHYS MARTINDALE

DESIGN DIRECTOR :

EEUWOUT ‘DUTCHY’ BAART

DESIGNER :

ALANNA RADOS

HEAD OF PRINT PRODUCTION :

SIMON HOLDAWAY

EDITOR :

BRENDON KILLEN

HEAD OF CLIENT SERVICES :

SOPHIE LANDER

ACCOUNT DIRECTOR :

ANDREW HENDERSON

ACCOUNT MANAGER :

JESSICA WALLEY/ASHLEY MARTIN

MARKETING MANAGER :

ANNA SWEENEY

STRATEGIC PLANNER :

KARL BATES

MEDIA AGENCY :

CARAT, SYDNEY/AMPLIFI, SYDNEY/MKTG, SYDNEY

CHIEF INVESTMENT OFFICER :

MICHAEL BASS (AMPLIFI)/CRAIG COOPER (CARAT)

MEDIA PLANNING DIRECTOR :

LAUREN SMALL

MEDIA PLANNING MANAGER :

REBECCA EASTMAN

INVESTMENT MANAGER :

AL VARI

SCHEDULING SUPERVISOR :

ILIYAS HAFIZ (MKTG)

DIGITAL DESIGNER :

ISAAC MOORES (MKTG)

CLIENT PARTNER :

SUE CANT (CARAT)

CLIENT MANAGER :

KRISTINA ENDRIKHOVSKAIA (DENTSU X)

PROJECT MANAGER, PLATFORMS & OOH PRODUCTION :

HAYLEY KINGSLEY (AMPLIFI)

HEAD OF OUT OF HOME :

EMMA HEGG (DENTSU INTERNATIONAL)

PR AGENCY :

HAYSTAC, SYDNEY

PR DIRECTOR :

CAROLINA FULLEN

PR MANAGER :

MARIEL MALABANAN

FILM PRODUCTION COMPANY :

THE POOL COLLECTIVE, SYDNEY

DIRECTOR :

SIMON HARSENT

CINEMATOGRAPHER :

SIMON HARSENT

EXECUTIVE PRODUCER :

CAMERON GRAY

POST-PRODUCTION COMPANY :

FIN DESIGN + EFFECTS, SYDNEY

COLORIST :

BEN EAGLETON

POST PRODUCER :

EMILY NEWBOULD

SOUND PRODUCTION COMPANY :

RUMBLE STUDIOS, SYDNEY

SOUND DESIGNER :

TONE ASTON/CAM MILNE/LIAM ANNERT

SOUND STUDIO PRODUCER :

MICHAEL GIE

LICENSING SUPERVISOR :

KOO ABUALI

MUSIC COMPOSER :

BOPPER

BACKGROUND OVERVIEW :

The Garvan Institute of Medical Research is a leading multidisciplinary biomedical research institute in Sydney. Though largely unknown to the public, Garvan have revealed causes and treatments for countless diseases including diabetes, osteoporosis, cancer, immunodeficiency and autoimmunity. Our brief was to raise awareness and funding for Garvan beyond their current limited donor base. Our insight – with thousands of disease-related charities competing for donations, how do you decide who to help? We confronted the public with a range of life-threatening diseases, posing this exact question. Help the young mother with pancreatic cancer, or the musician with Parkinson’s disease? The teacher with a kidney condition, or the student with immune disease? Each execution challenges you to think, interact and ultimately donate to the Garvan Institute, whose genomics research can help them all. ‘Disease Dilemmas’ features 12 people living with different diseases, each captured against a neutral background, eyes facing camera. The integrated campaign ran Australia-wide across OOH, press, TV, cinema, radio, social, digital and activations, with a CTA to visit diseasedilemmas.org. From still portraits in consecutive bus shelters, to eerie radio testimonials, mega billboards and even opposing sports stadium screens, we imposed our dilemmas on the audience in countless confronting ways.