SUB CATEGORY :

ART DIRECTION

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

THE ENGAGING DISCIPLINE OF BRANDS

BRAND :

DENTSU ADVERTISING AWARDS SELECTION COUNCIL

ADVERTISER :

DENTSU INC.

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

YOSHIHIRO YAGI

CREATIVE DIRECTOR :

HARUKO TSUTSUI

ART DIRECTOR :

HIROYUKI KATO

COPYWRITER :

SAYAKA ARIMOTO

DESIGNER :

HIROYUKI KATO/RYOHEI WADA

ILLUSTRATOR :

HIROYUKI KATO

OTHER PRINT PRODUCTION CREDITS :

DENTSU ON DEMAND GRAPHIC

ENGLISH CONTEXT EXPLANATION :

THE DENTSU ADVERTISING AWARDS RANK AS JAPAN’S OLDEST AND ARE PARTICULARLY DISTINCTIVE AS THEY ARE PRESENTED TO CLIENTS OF ADVERTISING FIRMS. OUR TASK WAS THE BRANDING THIS ADVERTISING AWARD ITSELF.AWARD WINNERS ARE CLIENTS, COMPANIES THAT HAVE FOSTERED AMAZING BRANDS. CELEBRATING THE BRAND AND ALL THE INDIVIDUALS INVOLVED IN ITS CREATION IS WHAT UNDOUBTEDLY MAKES THIS ADVERTISING AWARD SO UNIQUE. SUCH WONDERFUL BRANDS ARE NOT BORN IN A DAY, THEY ARE THE CULMINATION OF HARD WORK AND LONG HOURS OVER A CONSIDERABLE PERIOD OF TIME. WITHIN EACH ORGANIZATION, PASSIONATE INDIVIDUALS DRIVEN BY PERSONAL IDEALS TEAM UP TO FORGE A PATH OF COMMITMENT, TOGETHER CHARTING A BEAUTIFUL YET DISCIPLINED TRAJECTORY. EACH TEAM BUILDS HIVE-LIKE CONNECTIONS, EACH COLLABORATION PRODUCES A UNIQUE “HONEY” WHICH DELIGHTS US ALL. THAT SWEET NECTAR, IN TURN, ENERGIZES AND EMPOWERS SOCIETY.