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  • SUB CATEGORY :
    EFFECTIVE LOTUS: CAMPAIGN SUCCESS
  • COMPANY ENTERING :
    THE SOUR BANGKOK CO., LTD., BANGKOK
  • TITLE :
    GFNW ENTERTAINMENT
  • BRAND :
    NETFLIX/BRAVO! STUDIOS/GMM STUDIOS INTERNATIONAL
  • ADVERTISER :
    NETFLIX/BRAVO! STUDIOS/GMM STUDIOS INTERNATIONAL
  • AGENCY :
    SOUR BANGKOK, BANGKOK
  • MANAGING DIRECTOR :
    PIMMARD LEENUTAPHONG
  • EXECUTIVE CREATIVE DIRECTOR :
    DAMISA ONGSIRIWATTANA
  • CREATIVE DIRECTOR :
    NOPPARATH EKSUWANCHAROEN/WARUNPON TRITHEPWIJIT
  • ART DIRECTOR :
    DAMISA ONGSIRIWATTANA/NOPPARATH EKSUWANCHAROEN/ SUPAPIT TIPSOMPODDEE/SITTA CHANDARAWONG
  • COPYWRITER :
    WARUNPON TRITHEPWIJIT/RUJRADA RIENVATANA/ SUPARAK TOSAKSRI/WARANGRAT RATTANABUMRUNG
  • AGENCY PRODUCER :
    WUTTIPON THANOPAJAI
  • DESIGNER :
    DAMISA ONGSIRIWATTANA/ANANTI BANTOENGSUK/ NOPPARATH EKSUWANCHAROEN/SUPAPIT TIPSOMPODDEE/ SITTA CHANDARAWONG
  • ACCOUNT DIRECTOR :
    SOMRUETAI SANCHAYAKORN
  • STRATEGIC PLANNING DIRECTOR :
    NAPAS WARASESTASAK
  • FILM PRODUCTION COMPANY :
    JUNGKA BANGKOK, BANGKOK/B1 FILMS, BANGKOK
  • DIRECTOR :
    PAIRACH KHUMWAN/KHOMKRIT TREEWIMOL/SITTISIRI MONGKOLSIRI/PAWNEE PURIJITPANYA/SURAWUT TUNGKARAK/ JATUPHONG RUNGRUEANGDECHAPHAT/BHAKPONG SKONVITAYANON
  • CINEMATOGRAPHER :
    ABHISIT PRASONGSUP/USA MANITANON/ T-THAWAT TAIFAYONGVICHIT/PRAMETT CHANKRASAE/PAIRACH KHUMWAN/ PRUEK PHROMSUWAN/NISHA JURAIRATTANAPORN/ PATHOMWAT WANSUKPRASERT/TAWANWAD WANAVIT/PITHAI SMITHSUTH
  • ASSISTANT DIRECTOR :
    PISUTH PENKUL/NUTTHANICHA KLINTIP/NAPHAT NOIHAD/ SAROCH NUAMSAMRARN/CHAI-A-NAN SOIJUMPA/SUPAT RANGSIPAT/ VARAYU RUKSKUL/SAOVALUK TOONIM
  • EXECUTIVE PRODUCER :
    NALINA CHAYASOMBAT/CHAI-A-NAN SOIJUMPA/ PORNCHANOK JUNJUMROENSUB
  • FILM PRODUCER :
    SARALRAT CHALERMSRIPINYORACH/SURAWUT TUNGKARAK/ PIYACHA THONGSUK
  • POST-PRODUCTION COMPANY :
    FOOLHOUSE PRODUCTION, BANGKOK/WHITE LIGHT POST CO., LTD, BANGKOK/LAUGH CUT CO.,LTD., BANGKOK
  • EDITOR :
    PARADORN VESURAI/SIRIPASSORN UMNUAYSOMBAT/ ABHISIT WONGWAITRAKARN/TEERAPONG LIMTHONGCHAI/RACHAPHUN PHISUTSINTHOP/THANAPAT RUENSUKON/PASUREE PANANOND/ WISARUT DEELORM/TEERAWAT YAILUMYONG
  • ASSISTANT EDITOR :
    PATTARADA VASUWAT/THITI MANOONSUMRIT/THANAPOO DEELORM
  • COLORIST :
    CHAITAWAT THRISANSRI/SORAWICH KHUNPINIJ/ PORNPAPARN KETAVANAN/NATNICHA SUWANPRAPA
  • POST PRODUCER :
    NUTTAPRUK RUNKERD/THANYATHORN BOONTHUAM
  • SOUND PRODUCTION COMPANY :
    ZEALOTS, BANGKOK/ROCKY RACCOON SOUND STUDIO, BANGKOK
  • SOUND ENGINEER :
    NOPPADON JUNGJAROEN/THEERAPOL PAOPRASERT
  • SOUND STUDIO PRODUCER :
    PARADEE TIMSUNGNOEN
  • ASSISTANT SOUND ENGINEER :
    THANAKRIT SUCHAIYA
  • MUSIC COMPOSER :
    GRITTATHAM KHAOJANG/NATTHAWUT PURATHANANONT
  • CAMPAIGN SUMMARY :
    Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscribers*. To grow its market, we need content that really speaks to Thai people. *Source https://www.statista.com/statistics/607622/thailand-netflix-subscribers/ While Youth Social Movements are on the rise globally, but in Thailand, the voice of a generation is constantly silenced and jailed. What if someone could speak up for all the injustice in Thailand and can’t be punished? Girl From Nowhere Season 2, with 8 episodes, each episode inspired by real news that is an injustice in Thailand. From corruption in schools, but this time… the students won’t be silenced. To scandalous hit and run news, only now the rich and powerful can’t escape justice. To speak up for young women on teen pregnancy. Each episode questioning and correcting the injustice in real news.
  • THE BRIEF :
    Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscribers. To grow its market, we need content that really speaks to Thai people. Youth social movements are on the rise globally, but in Thailand, the voice of a generation is constantly silenced and jailed. What if someone could speak up for all the injustice in Thailand and can’t be punished? In partnership, the agency became a Netflix original content creator. Creating an entertainment series that speaks to a nation.
  • THE STRATEGY :
    “Speaks the Unspeakable” Nanno, a character who dares to question all the social issues in Thailand, and speaks up for a whole generation… and most importantly, she cannot be silenced.
  • THE EXECUTION :
    Nanno, a character who dares to question all the social issues in Thailand, and speaks up for a whole generation… and most importantly, she cannot be silenced. In partnership with NETFLIX and GMM Studio, the agency became a Netflix original content creator. Creating an entertainment series that speak to a nation. Girl From Nowhere Season 2, with 8 episodes, each episode inspired by real news that is an injustice in Thailand. From corruption in schools, but this time… the students won’t be silenced.To scandalous hit and run news, only now the rich and powerful can’t escape justice. To speak up for young women on teen pregnancy. Each episode questioning and correcting the injustice in real news. And all Thai people can join in and voice their opinions through the character.
  • THE RESULT :
    ●NO.1 MOST WATCHED ON NETFLIX THAILAND FOR MANY WEEKS ●TOP 10 IN 13 COUNTRIES ●3 BILLION HASHTAGS ACROSS ALL SOCIAL PLATFORM INCLUDING CLUBHOUSE ●1.4 BILLION HASHTAG REACHES ON WEIBO IN CHINA, WHERE NETFLIX IS UNAVAILABLE ●#GIRLFROMNOWHERE2 NO.1 HOT/MOST TWEETED AND LONGEST TRENDING : THAILAND, PHILIPPINES, INDONESIA, MALAYSIA ●INCREASED NETFLIX SUBSCRIBERS SHARING PACKAGE FOR NANNO SERIES ●“EMPOWERING SERIES FOR WOMEN AND LGBTQ+” - EMBASSY OF SWEDEN ●ALL FANS REQUEST FOR SEASON 3 • Best Original Digital Drama Series – Asian Television Awards 2021 • Best Asian TV Series – Asia Contents Awards 2021 • Best Drama Series – Asian Academy Creative Awards National Winner 2021 • Best Actress – Asian Academy Creative Awards National Winner 2021 • Over 3 billion hashtags. Even in China where Netflix is unavailable, Hashtag Girl From Nowhere reached more than 1.4 million on Weibo. • Reaching number 1 as the most tweeted and longest trend in numerous countries.