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SUB CATEGORY :
USER INTERFACE (UI)
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COMPANY ENTERING :
CHEIL WORLDWIDE, SEOUL
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TITLE :
SLOW ROAD
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BRAND :
SLOW ROAD
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ADVERTISER :
JEJU TOURISM ORGANIZATION
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AGENCY :
CHEIL WORLDWIDE, SEOUL
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ASSOCIATE CREATIVE DIRECTOR :
JOOHEE LEE
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HEAD OF CREATIVE DIVISION :
YEHOON LEE
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SENIOR ART DIRECTOR :
SEONTAECK KIM
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COPYWRITER :
HYEWON HYUN/JEONGSIL LEE
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DIGITAL TECHNICAL DIRECTOR :
SEOKJU HWANG
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ACCOUNT DIRECTOR :
SANGHO LEE
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ACCOUNT EXECUTIVE :
CHOONGOK LEE/HYEONMUN KIM/SOHYUN JESS AN
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MEDIA AGENCY :
TMAP MOBILITY, SEOUL
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SERVICE PLANNER :
YONGHUN KIM/SERIN SON
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DEVELOPER :
BOKYEOM KIM
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PR AGENCY :
CHEIL WORLDWIDE, SEOUL
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FILM PRODUCTION COMPANY :
THE SHOT, SEOUL
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DIRECTOR :
CHURL GWON
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DIRECTOR OF PHOTOGRAPHY :
INKYU LEE
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ASSISTANT DIRECTOR :
JISU SHIN
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FILM PRODUCER :
SEHUN KIM
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POST-PRODUCTION COMPANY :
FREELANCE, SEOUL
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UX DESIGNER :
SOOYEON BAEK
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PRODUCT MANAGER :
HYOJEONG JANG
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SERVICE PLANNER :
JIWON LEE
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SPECIAL EFFECTS COMPANY :
BOX TREE, JEJU
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CEO :
KWANGJAE JEE
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BIZ DEV. LEADER :
KEEDUK KIM
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ENGLISH CONTEXT EXPLANATION :
IN KOREA, EVERYONE USES LOCAL NAVIGATION APPS, LIKE T-MAP
(NO.1 NAVIGATION APP IN KOREA) - NOT GOOGLE MAPS. THIS IS BECAUSE GOOGLE MAPS FAILS TO PROVIDE NORMAL, ACCURATE MAPPING SERVICES DUE TO GOVERNMENT REGULATIONS BY LAW.
ALSO, JEJU ISLAND IS THE MOST POPULAR VACATION DESTINATION IN KOREA. PEOPLE EITHER RENT A CAR UPON ARRIVAL, OR SEND THEIR OWN CAR VIA FERRY BOATS. IT’S RELATIVELY A SMALL ISLAND, SO THE BEST METHOD OF TRANSPORTATION IS BY CAR, PLUS YOUR USUAL NAVIGATION APP.
T-MAP IS IN THE PROCESS OF EXPANDING SLOW ROAD TO OTHER PROVINCES ON THE KOREAN PENINSULA WITH THE OBJECTIVE TO PROMOTE REGIONAL TOURISM AND MAXIMIZE TRAVEL SATISFACTION.
IT IS CURRENTLY IN DEVELOPMENT FOR GANGWON PROVINCE AND NORTH CHUNGCHEONG PROVINCE, WHICH HAS A LOT OF BEAUTIFUL SCENERY.
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