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SUB CATEGORY :
UX & JOURNEY DESIGN
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COMPANY ENTERING :
PR CONSULTING DENTSU INC., TOKYO
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TITLE :
LIONS GOOD NEWS 2020
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BRAND :
NIKKEI INC.
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ADVERTISER :
NIKKEI INC.
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AGENCY :
PR CONSULTING DENTSU INC., TOKYO/DENTSU INC., TOKYO
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ART DIRECTOR :
HIROKI MIYAMOTO (SHIFTBRAIN INC.)
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PLANNING/CREATIVE DIRECTION/WRITING :
REIETSU HASHIMOTO/DENTSU INC.
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MOTION DESIGN :
WONGEUN HEO (SHIFTBRAIN INC.)
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GRAPHIC DESIGNER :
MASASHI FUJIYOSHI (SHIFTBRAIN INC.)
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PROJECT MANAGEMENT :
MANA OHTAKE (SHIFTBRAIN INC.)
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PROJECT MANAGEMENT/PRODUCER :
MASAYA YAMAMOTO (SHIFTBRAIN INC.)
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PR AGENCY :
PR CONSULTING DENTSU INC., TOKYO
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PR/WRITING :
TADASHI INOKUCHI (PR CONSULTING DENTSU INC.)
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FILM PRODUCTION COMPANY :
ROCK ‘N’ ROLL JAPAN CO., LTD., TOKYO/
PYRAMID FILM INC., TOKYO/PYRAMID FILM QUADRA INC., TOKYO
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WEBSITE PRODUCTION :
SHIFTBRAIN, TOKYO
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SOUND PRODUCTION COMPANY :
SPLUCK INC., TOKYO
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ENGLISH CONTEXT EXPLANATION :
MUCH HAS CHANGED SINCE 2020. AS THE JAPANESE REPRESENTATIVE OFFICE OF THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, NIKKEI INC. HAS COMPILED NEW CONTENT FROM PROMISING NEWS STORIES AND AWARD-WINNING WORKS FROM PAST CANNES LIONS EVENTS TO SHOWCASE FUTURE INDUSTRIES AND INNOVATIVE METHODOLOGIES, ALL UNDER THE BELIEF THAT “INNOVATION IS ONLY BORN FROM HISTORY”. NIKKEI’S NEWSPAPER HERITAGE, THE DIVERSITY OF THE STORIES, THE UNIQUE ANGLE AND THE 100,000 WORDS OF CONTENT EXPRESSING HOW “PAST” EVENTS TRANSCEND TIME AND CONTEXTUALIZE THE “PRESENT” HAVE BEEN WELL RECEIVED, RESULTING IN THE UNPRECEDENTED TRAFFIC FIGURES OF 3 SESSIONS AND OVER 2 HOURS PER USER.
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