SUB CATEGORY :

CASTING

COMPANY ENTERING :

MEMESYS CULTURE LAB PVT. LTD., PANJIM

TITLE :

CARE LIVES ON

BRAND :

VICKS INDIA

ADVERTISER :

P&G

AGENCY :

PUBLICIS SINGAPORE, SINGAPORE

CHIEF CREATIVE OFFICER :

AJAY THRIVIKRAMAN

CREATIVE DIRECTOR :

MIHIR DHAIRWAYAN

ART DIRECTOR :

SATYA DALAL

EXECUTIVE PRODUCER :

SHIRLIE TAY

BUSINESS DIRECTOR :

SHARMISTA NAGARKATTI

ACCOUNT DIRECTOR :

JESSICA GELI

ACCOUNT MANAGER :

NATALIE VANDERVORST

ACCOUNT EXECUTIVE :

SOPHIE OW

STRATEGIC PLANNING DIRECTOR :

JORDAN PRICE

STRATEGIC PLANNING MANAGER :

HUICHONG YONG

FILM PRODUCTION COMPANY :

MEMESYS STUDIOS, GOA

DIRECTOR :

ANAND GANDHI

DIRECTOR OF PHOTOGRAPHY :

KAUSHAL SHAH

EXECUTIVE PRODUCER :

ZAIN MEMON

FILM PRODUCER :

SHREYA DUDHERIA

POST-PRODUCTION COMPANY :

MEMESYS STUDIOS, GOA

EDITOR :

ANAND GANDHI/NAYAN BHADRA

COLORIST :

JENNY MONTGOMERY

SPECIAL EFFECTS COMPANY :

MEMESYS STUDIOS, GOA

SOUND PRODUCTION COMPANY :

SNEHA KHANWALKAR, MUMBAI

ENGLISH SYNOPSIS :

THIS IS THE STORY OF DR DNYANESHWAR BHOSALE - THE SELFLESS VISIONARY WHO GAVE UP HIS HIGH-PAYING JOB IN THE CITY AND MOVED INTO THE HEART OF THE COUNTRY TO PROVIDE CARE TO CHILDREN FROM COMMUNITIES WITH LIMITED RESOURCES. HE WAS DRIVEN BY A SINGULAR DREAM - TO BUILD A STATE-OF-THE-ART HOSPITAL FOR THOSE WHO COULD AFFORD IT THE LEAST. HIS PREGNANT WIFE, PRIYANKA, AND THEIR SON, HAPPILY SETTLED INTO THEIR NEW LIVES. AFTER THE COVID-19 PANDEMIC BROKE OUT, DR. BHOSALE LABORED DAY AND NIGHT TO SAVE THOUSANDS OF LIVES. UNFORTUNATELY, HE SOON AFTER SUCCUMBED TO THE VIRUS HIMSELF. SOME PEOPLE SURVIVE IN THE ONES THEY LEAVE BEHIND, SOME BECOME A HIGHER PURPOSE. DR. BHOSALE LIVES ON IN BOTH. WITH THE SUPPORT OF THE ‘VICKS #TOUCHOFCARE FUND’, THE VISION IS NOW BEING REALIZED BY PRIYANKA BHOSALE - WHO IS NOW BUILDING A HOSPITAL IN HER LATE HUSBAND’S MEMORY.

ENGLISH CONTEXT EXPLANATION :

ACCORDING TO THE INDIAN MEDICAL ASSOCIATION, MORE THAN 1600 DOCTORS HAVE DIED IN INDIA, WHILE COMBATING COVID-19 AT THE FRONTLINES. ON AVERAGE, 3 DOCTORS HAVE DIED EVERY DAY SINCE MARCH 2020. [1] OUR CARETAKERS HAVE BEEN LEFT VULNERABLE, HAVING TO FEND FOR THEMSELVES. AT THE PEAK OF THE PANDEMIC, THE MORALE OF DOCTORS AND HEALTHCARE WORKERS WAS AT AN ALL-TIME LOW. DESPITE RISKING THEIR LIVES TO SAVE OTHERS, THEIR SACRIFICES WERE UNRECOGNISED. SOME DOCTORS WERE DENIED LODGING DUE TO THE VIRUS SCARE. [2][3] OTHERS WERE ATTACKED BY GRIEVING RELATIVES FOR LOSING PATIENTS. [4][5] SOME WERE OPENLY MOCKED ON NATIONAL TELEVISION FOR THEIR PERCEIVED FAILURES. [6] WE MADE THIS FILM IN SOLIDARITY WITH EVERY HEALTHCARE WORKER, WHOSE INVISIBLE SACRIFICES HAVE KEPT US SAFE. AS AN EXPRESSION OF OUR GRATITUDE, WE LAUNCHED IT ON NATIONAL DOCTOR’S DAY, ON 1ST JULY, 2021. [1]HTTPS://EN.GAONCONNECTION.COM/IMA-DOCTORS-DEATHS-SECOND-WAVE-INDIAN-MEDICAL-ASSOCIATION-JAYESH-LELE-CORONAVIRUS-GARIB-KALYAN-YOJANA-INSURANCE/ [2]HTTPS://WWW.THEHINDU.COM/NEWS/NATIONAL/TELANGANA/FOR-PARANOID-HOUSE-OWNERS-DOCTORS-ARE-PERSONA-NON-GRATA/ARTICLE31155165.ECE [3]HTTPS://WWW.THEGUARDIAN.COM/WORLD/2020/MAR/30/INDIAN-DOCTORS-BEING-EVICTED-FROM-HOMES-OVER-CORONAVIRUS-FEARS [4]HTTPS://WWW.BBC.COM/NEWS/WORLD-ASIA-INDIA-52151141 [5]HTTPS://WWW.NDTV.COM/INDIA-NEWS/HORRIFIC-ASSAULT-ON-DOCTOR-BY-FAMILY-OF-COVID-VICTIM-CAUGHT-ON-CAMERA-2454178 [6]HTTPS://WWW.ALJAZEERA.COM/NEWS/2021/5/26/WHY-INDIAS-DOCTORS-ARE-FURIOUS-OVER-YOGA-GURU-RAMDEVS-REMARKS