1 2 3 4 5 6 7 8
 
 
  • SUB CATEGORY :
    USE OF PHOTOGRAPHY/DIGITAL IMAGE
  • COMPANY ENTERING :
    TBWA\HAKUHODO INC., TOKYO
  • TITLE :
    INTOXICATING SOUNDS POSTERS
  • BRAND :
    CONCERT
  • ADVERTISER :
    JAPAN PHILHARMONIC ORCHESTRA
  • AGENCY :
    TBWA\HAKUHODO INC., TOKYO
  • CHIEF CREATIVE OFFICER :
    KAZOO SATO
  • CREATIVE DIRECTOR :
    MASATOSHI USAMI
  • ART DIRECTOR :
    YUHEI ITO
  • COPYWRITER :
    MASATOSHI USAMI
  • AGENCY PRODUCER :
    YUKI SAKAMOTO
  • DESIGNER :
    SASUKE HATAO/NAGISA TOYA
  • TRANSCREATOR :
    JONATHAN GENKI FUJIMURA
  • DIRECTOR :
    KODAI YOSHIDA
  • PHOTOGRAPHER :
    SHUTARO NAGANO
  • RETOUCHER :
    TAKUMU KOSHIBA
  • PRINT PRODUCER :
    RUI GOTO/SANAE MAEKAWA
  • ENGLISH CONTEXT EXPLANATION :
    IN 2021, THE JAPAN PHILHARMONIC ORCHESTRA HELD A CONCERT WITH THE THEME OF "ALCOHOL". THE CONCERT HALL BAR TRADITIONALLY A PLACE TO ENJOY THE VIBE OF THE CONCERT HALL BEFORE, DURING AND AFTER THE PERFORMANCE, HAD INDEFINITELY CLOSED DUE TO COVID. WE WANTED TO PROVIDE THE FULL CONCERT EXPERIENCE FROM WHEN VISITORS ENTERED THE DOORS UNTIL THEY EXITED THE CONCERT HALL. CLASSICAL MUSIC IS SOMETHING THAT IS AGED WITH TIME. IT HEALS AND CAPTIVATES. IN THIS WAY, CLASSICAL MUSIC IS MUCH LIKE FINE LIQUOR. WE CREATED A SERIES OF POSTERS EXPRESSING THE "EUPHORIA OF MUSIC," BY LIKENING ALCOHOLIC DRINKS AS ORCHESTRA INSTRUMENTS. THE POSTERS WERE DISPLAYED IN THE FOYER OF A CONCERT HALL WHERE ALCOHOL WOULD HAVE BEEN SERVED IF NOT FOR COVID, AND CREATED A VISUAL USING ALCOHOL THAT WOULD HAVE PIQUED THE TASTE BUDS OF THE VISITORS.