SUB CATEGORY :

USE OF ILLUSTRATION

COMPANY ENTERING :

CHEIL, HONG KONG

TITLE :

JOY STICKS

BRAND :

CHUPA CHUPS

ADVERTISER :

CHUPA CHUPS (SNACKS TO HOME) LIMITED

AGENCY :

CHEIL, HONG KONG

CHIEF CREATIVE OFFICER :

PAUL CHAN

CREATIVE DIRECTOR :

LILI JIANG/IVAN AU/KEVIN CHEUNG

ART DIRECTOR :

IVAN AU/KEVIN CHEUNG

COPYWRITER :

PAUL CHAN/LILI JIANG/TATIANA LE

PRINT PRODUCTION COMPANY :

ILLUSION CGI STUDIO, BANGKOK

PHOTOGRAPHER :

ILLUSION CGI STUDIO

ILLUSTRATOR :

ILLUSION CGI STUDIO

ENGLISH CONTEXT EXPLANATION :

BRIEF: PROMOTE CHUPA CHUPS TO A WIDER AUDIENCE. INSIGHT: WHEN YOU POP A CHUPA CHUPS IN YOUR MOUTH, IT JUST BRINGS A SMILE TO YOUR FACE. IDEA: PURE JOY ON A STICK. EXECUTION: EVERY INTRICATE DETAIL WAS METICULOUSLY CRAFTED TO BRING A SMILE TO YOUR FACE AND CONVEY THE PURE JOY OF CHUPA CHUPS. THE CAMPAIGN BECAME A WHIMSICAL REPRESENTATION OF CHUPA CHUPS. AND THE METICULOUS CRAFTSMANSHIP BECAME A SYMBOL OF THE BRAND’S UNWAVERING DEVOTION TO JOY.